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Alex Berman, cofounder of Inspire Beats, a B2B lead generation company that focuses on cold emails to help businesses succeed. The business took off quickly and is now worth about 1.3 million. With no money raised, Inspire Beats\u2019s secret recipe is clearly working. Listen to Alex and I discuss a few ingredients in his recipe for success.

Famous 5:

• Favorite Business Book? \u2013 10X Rule
• What CEO do you follow? \u2014 Chris Hardwick
• Favorite online tool? \u2014 Streak

• Do you get 8 hours of sleep?\u2014 Almost 4 hours of sleep at night
• If you could let your 20 year old self know one thing, what would it be? \u2014Power emailing

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Time Stamped Show Notes:

• 1:20 -Nathan introduces Alex Berman, cofounder of Inspire Beats
• 01:54 \u2013 Alex explains Inspire Beats, a B2B lead generation company
• 02:39 \u2013 Form Stack used Inspire Beats to reach people in the US
• 03:15 \u2013 Alex talks about their different price packages
• 03:55 \u2013 They have over 700 clients
• 04:20 \u2013 Revenue is about 1.3 million per month
• 05:35 \u2013 There are thousands of companies who do the same thing.
• 06:34 - They have an advantage with higher quality and an American base.
• 07:26 \u2013 They are growing about 20% to 25% per month
• 08:33 \u2013 Gross customer churn is sporadic. They will stay for a long time or leave quickly.
• 09:42 \u2013 Numbers are different in every industry.
• 10:10 \u2013 Customers mostly come from cold emailing.
• 10:44 \u2013 The cost is about $40 per customer.
• 11:25 \u2013 Most customers stay indefinitely. They move to different models in Inspire Beats.
• 13:20 \u2013 They are bootstrapped, with nothing raised.
• 13:57 \u2013 Emailers are paid on salary.
• 14:30 \u2013 150 emails are sent per day.
• 14:57 \u2013 Their first year the company took off quickly
• 15:50 \u2013 They don\u2019t need to raise money--they want to increase cold emails and marketing.
• 17:10 \u2013 People can connect at inspirebeats.com or youtube.com/alxberman
• 19:28 \u2013 Nathan does the Famous Five with Alex

3 Key Points:

• Inspire Beats is a leading business in its industry.
• It is bootstrapped, with no money raised.
• The company hires cold emailers, and they pay very little for each new client that they take on.

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Resources Mentioned:

• Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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• Show Notes provided by Mallard Creatives

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