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Anh Vu, the founder and CEO of Avocode - a tool to connect front-end designers and back-end developers and make fantastic collaboration simple. Anh\u2019s background is in design, but he\u2019s building a SaaS business with negative churn and great profits by being totally on top of his numbers.

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Famous 5:

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• Favorite Business Book? \u2013 The Startup Playbook
• What CEO do you follow? \u2014 Hiten Shah
• Favorite online tool? \u2014 Chart Mogul

• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20 year old self know one thing, what would it be? \u2014Measure everything, be really data driven, and focus on retention

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Time Stamped Show Notes:

• 01:13 \u2013 Nathan\u2019s introduction
• 01:50 \u2013 Avocode makes it easy for front-end designers to share information with back-end developers
• 02:50 \u2013 The designer uploads the design into Avocode, where all the team can access it, leave notes, and make revisions. Then the developer can access all the design assets through Avocode
• 03:25 \u2013 As of May 2016,\xa0 $50k MRR
• 03:57 \u2013 Launched in February 2015
• 03:54 \u2013 $250k annual revenue in 2015
• 04:20 \u2013 Currently working with the 500 Startups accelerator
• 04:53 \u2013 2800 customers on one of two plans
• 06:00 \u2013\xa0 Average revenue per customer is $27
• 06:40\xa0 \u2013 Some users were on boarded in a pre-order process and pay less than average
• 07:17 \u2013 User churn is 7% monthly
• 07:28 \u2013 Net revenue churn is -1%
• 07:50 \u2013 Some users stay and purchase more and more seats - so revenue churn is negative
• 08:40 \u2013 Upselling more seats to your current customer base is a KEY SaaS strategy
• 09:23 \u2013 There are 14 people in An\u2019s team, based in the Czech Republic
• 09:43 \u2013 Monthly expenses are $35k
• 10:10 \u2013 They\u2019re profitable
• 11:20 \u2013 Currently spending nothing on customer acquisition
• 12:01 \u2013 The average business-plan customer stays for 18 months
• 13:12 \u2013 Most of the customer base is startups and enterprise businesses
• 14:00 \u2013 Growing at 15% month over month
• 14:18 \u2013 Planning to start their first capital raise in August 2016
• 15:20 \u2013 Discussing partnerships with companies like Adobe and Sketch
• 16:07 \u2013 Follow Anh on Twitter

• 18:45 \u2013 The Famous Five

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3 Key Points:

• Upsell your current customer base
• Plan partnerships and exit strategies - early
• Measure everything

Resources Mentioned:

• Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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• Show Notes provided by Mallard Creatives

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