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David Fortino, who discovered NetLine aged 26 and convinced the CEO to hire him. He\\u2019s now the head of Audience Development and has developed the Rev Response customer distribution network. Tune in to hear the inside story on the net\\u2019s biggest B2B lead generation and content publishing business.

Famous 5:

Favorite Book? \\u2013 Traction
What CEO do you follow? \\u2014 Gabriel Weinberg
Favorite online tool? \\u2014 Clearbit
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be? \\u2014 Focus on developing and refining cadence

Time Stamped Show Notes:
01:10 \\u2013 Nathan\\u2019s introduction
02:20 \\u2013 Why did David want to work for NetLine?
02:50 \\u2013 Being able to monetize a base through contextually relevant inclusions really appealed to him
03:44 \\u2013 Netline is the world\\u2019s largest B2B-specific content syndication and lead generation platform
03:55 \\u2013 They work with large enterprise technology companies to distribute their content to specific audience segments
04:30 \\u2013 Nathan: \\u201cIf I gave you a finance eBook, how would you generate leads for me?\\u201d
05:55 \\u2013 They have relationships with over 15k web publishers
07:36 \\u2013 \\u201cWe\\u2019re driving the sales funnel for thousands of businesses\\u201d
08:00 \\u2013 A CPL-based model, with an average value of $40-50 per lead
09:01 \\u2013 There are 100 employees
09:10 \\u2013 David heads up Audience Development
09:37 \\u2013 There are around 300-400 active client campaigns at any time
10:00 \\u2013 Current annual run rate is upwards of $20 million
10:25 \\u2013 How predictable is revenue?
11:03 \\u2013 Biggest cost is payout to individual publishers - around 20-30%
11:36 \\u2013 Netline has various products to handle leads, from simple top-of-funnel generation to lead development
21:45 \\u2013 Connect with David on Twitter or LinkedIn
14:20 \\u2013 The Famous Five

3 Key Points:
Refine your cadence. Find a rhythm and drive that helps you keep going.
Lead generation isn\\u2019t just about volume, but quality. Really refine your ideal customer - and hunt out exactly the people you want to connect to.
Don\\u2019t be afraid to reach out to people you want to work with
Resources Mentioned:
Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \\u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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