BROADCASTS.com

Charles Gaudet, founder of Predictable Profits and author of The Predictable Profits Playbook. Charles is a business coaching and online marketing expert who\u2019s made money in real estate, self-publishing, and private coaching. Listen in to find out how he became profitable after going $1 million into debt overnight, why you\u2019ll do better if you write a book, and why entrepreneurs should be staying in line.

Famous 5:

Favorite Book? \u2013 Losing my Virginity
What CEO do you follow? \u2014 Marcus Lemonis
Favorite online tool? \u2014 AdEspresso
Do you get 8 hours of sleep?\u2014 Yes
If you could let your 20 year old self know one thing, what would it be? \u2014 Stick with one strategy and master it

Time Stamped Show Notes:
00:55 \u2013 Nathan\u2019s introduction
01:25 \u2013 Predictable Profits is a business coaching and marketing company
01:44 \u2013 Started his business on a pay-for-performance model, where he\u2019s paid a percentage of the business increase he secures for his clients
03:00 \u2013 His pet health insurance company closed down in 2000 when the crash happened
04:10 \u2013 Ended up investing in real estate
05:30 \u2013Bought his first property off his father on a financed loan
06:22 \u2013 \u201cI found myself over $1 million in debt almost overnight\u201d
07:36 \u2013 Attracted buyers with incentives for construction loans
08:38 \u2013 Developed affiliate relationships with tradespeople and related businesses
10:40 \u2013 \u201cIf you\u2019re looking to get into real estate, align yourself with a private lender\u201d
11:30 \u2013 How do you convince a private lender to invest in your deal?
15:00 \u2013 The Predictable Profits Playbook: why?
15:10 \u2013 \u201cIf you look at the most influential people in the world, they\u2019ve got things in common, They\u2019ve written a book, and they\u2019re public speakers\u201d
15:45 \u2013 If you want to be perceived as someone of influence...well, success leaves clues
16:15 \u2013 The book is published as a hybrid - it\u2019s a combination of self-published and done through a traditional publisher
17:20 \u2013 The book sells for $17 on Amazon
17:44 \u2013 Around 1500 books have sold so far
18:24 \u2013 Charles sends copies of his book to potential clients as an advertising strategy
19:01 \u2013 Charles used a ghostwriter
20:10 \u2013 \u201cGive the book away as much as you can. Give it away for free if you have to\u201d
20:20 \u2013 Hard costs per book are under $3 per copy
20:43 \u2013 Most of Charles\u2019s income last month came from private clients
21:45 \u2013 Connect with Charles at Predictable Profits
22:25 \u2013 The Famous Five

3 Key Points:
Master one strategy at a time. Focus.
Writing a book positions you as an expert - use that influence!
Establish multiple income streams - you\u2019ll be more financially stable
Resources Mentioned:
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

\xa0