BROADCASTS.com

Dr Henry Cloud, a psychologist, business consultant, and bestselling author of over 45 books. His most recent book is The Power of the Other - offering powerful insights into how relationships shape our success. Listen in to hear about Dr Henry\u2019s enormous experience in writing and publishing, why you need an agent, and exactly what the \u201cpower of the other\u201d means for your business.

\xa0

Famous 5:

\xa0

• Favorite Book? \u2013 Steve Jobs
• What CEO do you follow? \u2014 Elon Musk
• Favorite online tool? \u2014 OneNote

• Do you get 8 hours of sleep?\u2014 No
• If you could let your 20 year old self know one thing, what would it be? \u2014 I wish I\u2019d known what\u2019s in this book: that I need other people to get me through life and turn me into my best self

\xa0

Time Stamped Show Notes:

• 01:20 \u2013 Nathan\u2019s introduction
• 02:07 \u2013 Welcoming Dr Henry to the show
• 03:10 \u2013 Why does Dr Henry write so much?
• 03:35 \u2013 \u201cThe books come from the work...when I see an issue that multiple people are having, I write a book\u201d
• 04:50 \u2013 Dr Henry\u2019s latest book is The Power of The Other
• 05:05 \u2013 \u201cPeople only get past the current limit of their performance when they build relationships that take them to that higher level of performance\u201d
• 06:50 \u2013 The last book that Dr Henry published was Boundaries For Leaders
• 07:30 \u2013 Even the highest performers tend to lose control of their lives
• 08:09 \u2013 \u201cIf everything\u2019s important, then nothing is\u201d
• 08:40 \u2013 Published by Harper Collins
• 09:25 \u2013 \u201cThe publisher doesn\u2019t sell the book - the author and their platform sell the book\u201d
• 10:55 \u2013 What was the path that Dr Henry took with his publisher?
• 12:40 \u2013 Why it\u2019s important to have an agent
• 13:15 \u2013 Agents have specialist knowledge about the business side of books
• 15:15 \u2013 \u201cAsk yourself one question: why am I writing this book?\u201d
• 16:09 \u2013 A book is a way of getting your message out
• 16:45 \u2013 It\u2019s a product line, a way of spreading your message, and a calling card
• 17:00 \u2013 When you\u2019re just starting out, royalties are probably the wrong reason to write a book
• 18:50 \u2013 Beginning authors will be offered lower royalty percentages than established authors - around 10% would be normal
• 20:17 \u2013 An advance is roughly the royalty percentage for a first year of sales
• 21:12 \u2013 How did Dr Henry sell copies of his first book?
• 21:50 \u2013 Dr Henry sold copies of Changes That Heal at speaking events
• 23:25 \u2013 He got a $10k advance on that first book
• 24:35 \u2013 He took around 12% of the $20 sale price in royalties
• 25:55 \u2013 Publishers are more likely to pay for ideas where they see a market
• 26:44 \u2013 Dr Henry sold around 40-50k copies of his first book before he was offered another deal
• 27:20 \u2013 Self-publishing works well for some people - but if you don\u2019t want publishing to be your day job, then it\u2019s worth looking at other options
• 29:02 \u2013 Connect with Dr Henry at Power of The Other

• 32:00 \u2013 The Famous Five

\xa0

3 Key Points:

• The publisher doesn\u2019t sell the book: the author and their platform sell the book
• Other people, and the relationships you form, are absolutely vital to bringing out your best performance
• Want to write a book? Understand why you want to write it.

Resources Mentioned:

• Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

\xa0

• Show Notes provided by Mallard Creatives