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Jake Jorgovan, founder of Outbound Creative: an agency that goes the extra mile to help consultants secure their dream clients. Tune in to hear why it\u2019s worth spending to acquire your perfect clients; why Jake\u2019s sending cakes to top executives; and how he\u2019s planning to multiply annual revenue by 10x this year.

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Famous 5:

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• Favorite Book? \u2013 How To Win Friends And Influence People
• What CEO do you follow? \u2014 Aaron Ross
• Favourite online tool? \u2014 Trello

• Do you get 8 hours of sleep?\u2014 Yes
• If you could let your 20 year old self know one thing, what would it be? \u2014 To enjoy life more along the way. Don\u2019t work around the clock.

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Time Stamped Show Notes:

• 01:12 \u2013 Nathan\u2019s introduction
• 01:32 \u2013 Welcoming Jake to the show
• 01:37 \u2013 Outbound Creative make money be helping consultants secure their dream clients
• 01:48 \u2013 They create highly personalized outreach campaigns and charge a monthly retainer, plus commission
• 02:41 \u2013 Retainers are $2-4k, with a commission ranging from 0-15%
• 03:15 \u2013 One client is Lighthouse Conferencing: they\u2019re sending cakes to Lighthouse\u2019s potential clients with a URL to a personalized outreach video
• 04:21 \u2013 \u201cIf you\u2019re doing deals that are $50k or $100k, you can spend a few hundred dollars to get in front of those clients\u201d
• 04:55 \u2013 They also work on gifting and customer retention
• 05:30 \u2013 Started in July 2015
• 05:40 \u2013 This year\u2019s revenue is around $50k
• 06:15 \u2013 First-year revenue was around $25k
• 06:25 \u2013 Hard costs of purchase and postage are passed on to the client
• 07:05 \u2013 One full-time employee and 3 sales reps
• 07:39 \u2013 Highly personalized videos on a landing page are a staple of outreach
• 08:00 \u2013 Have worked with 10 clients in total; currently have 5 clients on retainer and 3 more in the pipeline
• 08:39 \u2013 Averaging $15k per month in revenue
• 08:55 \u2013 They\u2019re moving away from project-based work and towards building MRR
• 10:16 \u2013 Revenue goal for 2017? \u201cHalf a million\u201d
• 10:45 \u2013 Connect with Jake at his website

• 13:11 \u2013 The Famous Five

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3 Key Points:

• Don\u2019t work around the clock - enjoy life
• Go the extra mile to engage with your clients. Those are valuable relationships - invest in them
• Be ambitious about growth: make a plan and hire fantastic sales reps

Resources Mentioned:

• Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\xa0 \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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• Show Notes provided by Mallard Creatives

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