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Heather Havenwood, CEO of Havenwood Worldwide, and an authority on marketing and online business strategies. Heather\\u2019s the author of several books including Sexy Boss, and she\\u2019s making $900 a day from affiliate marketing emails alone. Tune in to hear how Heather\\u2019s crushing affiliate marketing, why you don\\u2019t need to build great funnels to be an online marketer, and how to build fantastic marketing relationships.

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Famous 5:

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• Favorite Book? \\u2013 The Game of Life and How to Play It
• What CEO do you follow? \\u2014 Jim Rohn
• Favourite online tool? \\u2014 Mobit

• Do you get 8 hours of sleep?\\u2014 Yes
• If you could let your 20 year old self know one thing, what would it be? \\u2014 Get into online marketing before others do. Start now!

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Time Stamped Show Notes:

• 01:28 \\u2013 Nathan\\u2019s introduction
• 02:20 \\u2013 Welcoming Heather to the show
• 02:30 \\u2013 In 2015, Heather made the most money from Dating Triggers.com, a product that claims to teach men \\u201chow to communicate with women\\u201d
• 03:27 \\u2013 Heather focuses on email marketing
• 03:50 \\u2013 Video is a key part of the funnel - the sale is a one-off $47
• 04:15 \\u2013 Heather\\u2019s sold 1200-1500 of these packages since 2009
• 04:24 \\u2013 Makes most of her money from coaching and affiliate marketing
• 04:53 \\u2013 $56k from sales since 2009 - but there are multiple revenue streams in the business
• 05:28 \\u2013 Email affiliate marketing is the big earner
• 05:58 \\u2013 Digital Romance Inc.com is her highest-earning affiliate.
• 06:58 \\u2013 15-25% of her list will open - working out to around 3000
• 07:22 \\u2013 10-12% of total opens will click-through - working out to around 300
• 07:45 \\u2013 Heather focuses on EPC (Earnings Per Click)
• 08:11 \\u2013 Heather makes around $300 from each email - and sends 2-3 emails per day
• 08:44 \\u2013 \\u201cI look at email as entertainment\\u201d
• 09:05 \\u2013 Heather made around $250k from all her revenue streams in 2015
• 09:54 \\u2013 \\u201cYou can either be really good at creating funnels, or you can be good at pushing for the people who\\u2019ve already done that\\u201d
• 10:45 \\u2013 What\\u2019s the key to getting other people to push your stuff? \\u201cGive first. Never ask first.\\u201d
• 11:40 \\u2013 \\u201cI work with people on launches - in this space, people are always launching new stuff\\u201d
• 12:20 \\u2013 Heather has a team of 3 people
• 13:10 \\u2013 She\\u2019s based in Austin
• 13:45 \\u2013 Connect with Heather at her website or text SEXY to 72000

• 16:20 \\u2013 The Famous Five

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3 Key Points:

• Give first. Approach other people to help them, not to ask for help.
• In online marketing, you can either be great at building funnels, or great at pushing someone else\\u2019s funnel. Pick whichever you\\u2019re better at, and become GREAT at it.
• Make your emails entertaining. In the digital age, inboxes are where people go when they\\u2019re bored.

Resources Mentioned:

• Host Gator \\u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks - The site Nathan uses to manage his invoices and accounts.
• Leadpages\\xa0 \\u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible \\u2013 Nathan uses Audible when he\'s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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• Show Notes provided by Mallard Creatives

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