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Bryan Bedera, an artist, business leader and founding partner at Amplify Relations. Bryan\u2019s an expert in government advertising and PR strategy who\u2019s received multiple awards for his work. Listen in to hear how Bryan started his business using his student loan, what startups can learn from Ted Cruz\u2019s campaign, and why you\u2019re better off being in the local paper than courting Buzzfeed.

Famous 5:

Favorite Book? \u2013 I don\u2019t have one
What CEO do you follow? \u2014 Steve Jobs
Favourite online tool? \u2014 QuickBooks
Do you get 8 hours of sleep?\u2014 Yes
If you could let your 20 year old self know one thing, what would it be? \u2014 Sometimes you just have to take a deep breath and let things work themselves out

Time Stamped Show Notes:
01:12 \u2013 Nathan\u2019s introduction
02:23 \u2013 Welcoming Bryan to the show
02:36 \u2013 Bryan started out working for a political ad agency - was laid off when the recession hit but managed to keep a client for himself
03:25 \u2013 Has worked for McCain and Glenn Beck
04:17 \u2013 \u201cOur speciality is mass-market relations\u201d
04:40 \u2013 \u201cFirst-year revenue was maybe $11k...we used student loan money to fund the entire startup\u201d
04:55 \u2013 In 2015, 13 full-time employees and revenue of just under $2 million
05:19 \u2013 \u201cWe sell a change in public behaviour\u201d
05:33 \u2013 Recently worked for a health centre to try to increase the number of people coming for STD testing
06:01 \u2013 Charge 15% of advertising spend
06:24 \u2013 Currently working for Ted Cruz with a robo-call product
07:11 \u2013 $500k would buy phone calls for every voter in Florida - Brian\u2019s able to make a 90% margin on that
08:02 \u2013 \u201cA political campaign will outsource everything\u201d
08:37 \u2013 Our margins vary depending on the product
08:54 \u2013 \u201cWe can provide all the mass-market services you might need under one roof\u201d
09:21 \u2013 Just had a contract with a British beer company ruled out because they didn\u2019t want to work with Republicans
10:00 \u2013 How could startups take the robocall tool for corporate use?
11:06 \u2013 \u201cThe startup community overlooks the power of local and regional press. Go to papers in towns with 5000 people in them. They\u2019re desperate for stories\u201d
11:56 \u2013 It\u2019s far easier to build a large library of content in local and regional press than by trying to go straight to Buzzfeed
12:45 \u2013 Connect with Bryan on Facebook
14:07 \u2013 The Famous Five

3 Key Points:
Be patient. Sometimes you just have to let things work themselves out
Build exposure through local and regional media. You\u2019ll be amazed at how fast your content library grows
Know what you believe in, and why you\u2019re doing what you\u2019re doing
Resources Mentioned:
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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