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Ty Stafford, a video strategist and advertising innovator who featured in this year\u2019s Forbes 300 under 30 list. Ty\u2019s won awards at the Webbies and Streamies, and has worked with the likes of Walmart, Red Bull and Ubisoft. Listen as Nathan and Ty drill down into content marketing, social media, and the future of brand management.

Famous 5
Favorite Book? \u2013 Orbiting the Giant Hairball
What CEO do you follow? \u2014 Stefan Kozak
What is your favorite online tool?\u2014 Youtube Analytics
Do you get 8 hours of sleep?\u2014 Not a chance
If you could let your 20 year old self know one thing, what would it be?\u2014 Nothing! I hope my 20 year old self could stay as optimistic and naive as I did - otherwise I wouldn\u2019t have had a chance.

Time Stamped Show Notes:
01:20 \u2013 Nathan\u2019s introduction
02:00 \u2013 Welcoming Ti to the show
02:17 \u2013 What Ti\u2019s doing right now
02:35 \u2013 Currently helping Red Bull translate social media campaign into sales
04:00 \u2013 Red Bull is focusing on Facebook for their content marketing
05:30 \u2013 The challenge of measuring sales impact
06:20 \u2013 100,000 views a day is the goal for a piece of content
07:20 \u2013 Aiming to keep costs of each video beneath $1,000
07:50 \u2013 Paid a yearly retainer for the project
08:30 \u2013 Pay range in the high 6 figures
09:33 \u2013 Omelette currently has around 20 big-brand clients
10:20 \u2013 Why Ti loves working for Omelette
12:30 \u2013 How social media content is breaking the traditional model for TV and film
15:50 \u2013 Famous Five

3 Key Points:
Stay optimistic. If you don\u2019t know what you can\u2019t do...you\u2019ll do it.
Surround yourself with creative people.
Top-notch content marketing has to translate into sales if it\u2019s going to pay off.
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator \u2013 The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages \u2013 The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible \u2013 Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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