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Published: Feb. 4, 2016, 6:22 p.m.

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Ep 169\\xa0Laura Roeder, the creator of the social media scheduling software Edgar. \\xa0Listen as Nathan and Laura talk about the importance of online marketing and getting connected to influencers in a particular market.

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3 Key Points:

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1. Software developers need the services of online marketing experts as much as marketers need the services of software developers.
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2. It\\u2019s important for new businesses to get connected with influencers in their specific market. This can be achieved through social media among other means.
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3. Edgar is a social media scheduling tool that automatically publishes content from libraries at set times in the day to maximize audience interaction.
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Time Stamped Show Notes:

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• 01:00 \\u2013 Nathan\\u2019s introduction to today\\u2019s show
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• 01:32 \\u2013 Laura joins the show.
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• 02:19 \\u2013 Edgar is an automated way to showcase a library of content on social media sites.
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• 03:20 \\u2013 The main reason businesses in the info-marketing space don\\u2019t go into software is that the development side can be intimidating.
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• 04:25 \\u2013 Laura is married to a Ruby on Rails developer so she got lucky being able to make Edgar. However, those with online marketing expertise have much to offer in a partnership with a software developer.
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• 05:22 \\u2013 Developers need marketers in the same way marketers need developers.
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• 07:10 \\u2013 Before Edgar, Laura had already built a list, but she also went around getting connected to influencers in the market. Twitter was useful for this particular reason.
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• 08:25 \\u2013 Edgar was launched in the middle of 2014 and her list was about 80K from her previous business.
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• 09:11 \\u2013 If you want to learn how to build a list, go listen to episode 35 of The Top.
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• 09:21 \\u2013 Edgar was intentionally priced higher than its competitors for two reasons\\n
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  • It was bootstrapped and couldn\\u2019t support loads of customers using the service for free.
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  • They wanted to differentiate that Edgar was a business tool, not just a social media tool.
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• 11:24 \\u2013 The business currently has just under 4K customers, making a topline revenue of about 180K a month. Most customers pay about 49$ a month.
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• 11:58 \\u2013 Edgar spends money on content marketing and paid acquisition (mostly Facebook ads.) They spend about 30K a month on Facebook ads.
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• 12:40 \\u2013 Edgar\\u2019s retention rate is about 95% month to month.
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• 13:26 \\u2013 Laura talks about why a bootstrap company has to be careful calculating lifetime values.
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• 15:06 \\u2013 Edgar\\u2019s biggest concern is helping customers utilize its services in an easy-to-use manner.
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• 16:42 \\u2013 Using Edgar for the past 6 months, Nathan\\u2019s gotten 3,286 clicks from Twitter updates that were published through Edgar.
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• 19:00 \\u2013 Famous Five
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Resources Mentioned:

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• Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for. Here isNathan\\u2019s Edgar Content Calendar
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• LKR Social Media \\u2013 Laura\\u2019s personal website
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• @lkr \\u2013 Laura\\u2019s Twitter
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• Scaling Up \\u2013 Laura\\u2019s favorite business book
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• Slack \\u2013 Laura\\u2019s favorite online tool
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Famous 5

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• Favorite Book?\\u2014 Scaling Up by Verne Harnish
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• What CEO do you follow?\\u2014 Laura likes chatting to business owners and entrepreneurs.
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• What is your favorite online tool?\\u2014 Slack
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• Do you get 8 hours of sleep?\\u2014 Yes
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• If you could let your 20 year old self know one thing, what would it be?\\u2014Even the most successful business owners are human \\u2013 you can do what they do.\\xa0
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Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

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The Top is FOR YOU if you are:

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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

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STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

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An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

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Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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