BROADCASTS.com

Artem Borodatyuk. He\u2019s the founder of NetPeak Group and cofounder of Seed Fund WannaBiz. He\u2019s focused on the development of B2B SaaS product companies. His first SaaS company was an all-in-one SEO platform for professionals called Serpstat.com, with 2000 customers and 100K users.

Famous Five:

• Favorite Book? \u2013 From Third World to First
• What CEO do you follow? \u2013 Elon Musk
• Favorite online tool? \u2014 Google Spreadsheet
• How many hours of sleep do you get?\u2014 7
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cFind some experienced entrepreneur and mentor\u201d

\xa0

Time Stamped Show Notes:

• 01:44 \u2013 Nathan introduces Artem to the show
• 02:23 \u2013 Serpstat was born as a cure to a search tool that was built by Netpeak
• 03:00 \u2013 Netpeak is the biggest SEO agency in Eastern Europe
• 03:20 \u2013 Netpeak currently has 300 projects in 4 markets
• 03:38 \u2013 Netpeak was founded in 2007 and was initially bootstrapped
• 03:43 \u2013 They haven\u2019t raised funds for the agency side of Netpeak
• 04:27 \u2013 2016 revenue of the agency side of Netpeak was $5-$15M
• 04:50 \u2013 Serpstat was initially created to be used by Netpeak itself
• 05:35 \u2013 In April 2015, Serpstat became independent
• 07:00 \u2013 In 2016, Serpstat received $250K of funding for 15% equity from Digital Future, a local VC fund
• 07:41 \u2013 Serpstat will almost hit their $1M ARR mark
• 07:58 \u2013 July 2017 MRR
• 08:26 \u2013 Igor Gor is Serpstat\u2019s evangelist; he markets their product
• 08:45 \u2013 Team size is 52 in Serpstat with 20 in marketing
• 09:25 \u2013 ACG is $69
• 09:39 \u2013 Total number of customers is between 1000 to 2000 paid customers
• 10:36 \u2013 Serpstat can be paid in monthly payments or a one-time payment
• 12:03 \u2013 Serpstat loses 1-3% of their users monthly
• 12:40 \u2013 CAC
• 13:50 \u2013 LTV
• 14:20 \u2013 Serpstat spends $2K monthly on AdWords and $1K on Facebook Ads
• 15:04 \u2013 Serpstat is based in Ukraine
• 15:38 \u2013 Serstat plans to expand globally soon
• 16:02 \u2013 Gross margin is around 89%
• 17:23 \u2013 In July of 2016, monthly revenue was $20K
• 17:54 \u2013 2016 revenue is almost $190K
• 19:30 \u2013 The Famous Five

\xa0

3 Key Points:

1. Create a product that can be used by your own company; that way you can attest to its usability and value.
2. Europe offers different recurring payment plans than what is offered in the US.
3. Take an offered fund as an opportunity to grow your company.

\xa0

Resources Mentioned:

• Simplero \u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives