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John Nardone. He\\u2019s the CEO of Flashtalking, a first generation adtech pioneer. He served as the founding board member of the Internet Advertising Bureau. He\\u2019s known for his groundbreaking work at Pepsi, Modern Media and Marketing Management Analytics and received the Adtech Industry Achievement Award in 2012. As CEO at [x+1], he helped transform that business into a top-rated data management platform or DMP. Rocket Fuel acquired the company for $230M in 2014.

Famous Five:

• Favorite Book? \\u2013 Getting Naked
• What CEO do you follow? \\u2013 Steve Jobs
• Favorite online tool? \\u2014 Amazon and eBay
• How many hours of sleep do you get?\\u2014 7
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cI might have started having kids a little bit sooner\\u201d

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Time Stamped Show Notes:

• 01:52 \\u2013 Nathan introduces John to the show
• 02:40 \\u2013 Flashtalking was a partner of [x+1], currently known as Rocket Fuel
• 02:45 \\u2013 Days after the acquisition, John got an offer to work with Flashtalking
• 03:23 \\u2013 John decided to give-in to the offer and saw Flashtalking as an opportunity to stay in adtech
• 03:39 \\u2013 John joined Flashtalking in 2015
• 03:53 \\u2013 Flashtalking had been around since 2000 and it was bootstrapped by the founders
• 04:25 \\u2013 Flashtalking came to the US in 2010
• 05:36 \\u2013 John joined the company, mainly because of his vision and excitement for innovation and marketing
• 06:43 \\u2013 John has bought a part of the company
• 07:03 \\u2013 Flashtalking uses real-time data to personalize the communication with each consumer
  • 07:10 \\u2013 A simple example is retargeting
  • 08:04 \\u2013 Retargeting can happen on multiple devices
• 08:27 \\u2013 One of Flashtalking\\u2019s clients is Walmart
• 08:56 \\u2013 Flashtalking analyzes the customer\\u2019s behavior on a website
  • 09:54 \\u2013 Smartphone and current devices have changed the way we consume digital marketing
  • 10:50 \\u2013 Location data is included with the data that Flashtalking gathers
  • 11:13 \\u2013 Flashtalking makes the decision for what kinds of ads to show to the customers
• 11:30 \\u2013 Flashtalking charges per CPM
  • 12:05 \\u2013 There are discounts for those with bigger volumes
• 13:01 \\u2013 Flashtalking is not currently using AI technology
• 14:10 \\u2013 Flashtalking currently has 40 clients that account for 80% of the revenue
  • 14:26 \\u2013 Flashtalking focuses on their big, global clients
• 15:20 \\u2013 Average volume of impressions is 15B to 40B a month depending on the season
• 17:00 \\u2013 Flashtalking focuses on helping their clients improve and get the experience that will drive their success metrics
• 17:50 \\u2013 Team size is 280 globally
• 17:56 \\u2013 Flashtalking hasn\\u2019t raised any capital aside from the buyout and it has been profitable since Day 1
• 19:10 \\u2013 The Famous Five

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3 Key Points:

1. Your vision will lead you to the companies that will help you grow, and eventually change the world.
2. Technology has significantly affected how we consume advertising.
3. There are specific markets where AI technology can be used well.

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Resources Mentioned:

• Simplero \\u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives