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Tim Sae Koo. He\\u2019s a 26-year old, LA-based native residing currently in San Francisco, California. He\\u2019s dreamed to become the first Asian American president of the United States to solve impactful problems with a purpose. He found his legacy rules to be inefficient. He studied entrepreneurship at University of Southern California and graduated early to naively start a company and fulfill his original life mission. His company is TINT.

Famous Five:

• Favorite Book? \\u2013 Delivering Happiness
• What CEO do you follow? \\u2013 Mark Cuban
• Favorite online tool? \\u2014 Wunderlist
• How many hours of sleep do you get?\\u2014 8
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cIt\\u2019s okay to make mistakes because that\\u2019s how you\\u2019re going to learn\\u201d

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Time Stamped Show Notes:

• 01:53 \\u2013 Nathan introduces Tim to the show
• 02:26 \\u2013 TINT is a marketing software platform that works with B2C brands
  • 02:37 \\u2013 They help source the best customer content on social media
• 03:11 \\u2013 TINT is SaaS based
• 03:19 \\u2013 ACV is from $1K to 5K a month or $12K to $60K a year
• 03:31 \\u2013 The variations in price depend on different options including the number of hashtags to track
  • 03:58 \\u2013 They have a high base price
• 04:14 \\u2013 The moderation feature can also be included using manual moderation or machine-learning
• 04:41 \\u2013 TINT was launched in 2013
• 04:48 \\u2013 TINT is completely bootstrapped
• 05:00 \\u2013 Tim raised $370K for the previous company before pivoting to TINT
• 05:18 \\u2013 The initial product was a consumer application and the market was quite saturated\\u2014this led to the pivot to TINT
• 05:55 \\u2013 The initial company was getting zero revenue with 5K users and 3 team members
  • 06:35 \\u2013 Tim and the founders were paying themselves $36K a year
  • 06:54 \\u2013 Tim worked while he was still in college
  • 07:35 \\u2013 Keep your expenses low
• 07:44 \\u2013 TINT\\u2019s team size is around 30
• 07:52 \\u2013 TINT currently has 700 customers
• 08:23 \\u2013 Average MRR is around $700K
• 08:50 \\u2013 2017 goal is to get around $7.5M in revenue
• 09:15 \\u2013 2016 ARR is around $5M and cash basis is around $6M
• 10:08 \\u2013 Current ARR is around $5.5M
• 10:30 \\u2013 Tim hasn\\u2019t raised capital yet because he thinks he won\\u2019t be a good CEO if he does that
• 10:36 \\u2013 Tim identifies himself more as a founder than a CEO
• 11:32 \\u2013 TINT has always been profitable
• 12:16 \\u2013 CAC is around $2K
  • 13:00 \\u2013 TINT is still figuring out the best channel for them to invest more
  • 13:38 \\u2013 Paid ads is $10-15K a month
• 14:10 \\u2013 In the beginning, Tim used to acquire more customers by offering to draw any animal
  • 15:20 \\u2013 The main idea is to make something that can bring a smile to someone\\u2019s face and that will help them remember Tim
• 15:35 \\u2013 Team members are based in different states and other countries like Dubai, Brazil and London
  • 15:50 \\u2013 There\\u2019s now a big push for a technology investment in Dubai
• 16:23 \\u2013 Tim is now paying himself something modest, but nothing too grand
• 16:39 \\u2013 Tim has two co-founders and half of the company is owned by the team; the other half for investors
• 17:35 \\u2013 Tim shared how he started entrepreneurship and his plans for the future
• 18:20 \\u2013 Tim might consider a $30M acquisition at the moment
• 20:10 \\u2013 The Famous Five

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3 Key Points:

1. The most successful in the entrepreneurial world are not the ones who know how to expand their revenue; they are the ones who know how to reduce their expenses.
2. Think about how you can make people happy\\u2014this will make you memorable.
3. Be the leader, not the boss.

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Resources Mentioned:

• Simplero \\u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives