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Gil Klein from MobFox where he\\u2019s the managing director and a C-level executive at Matomy Media Group. Having joined the company in 2006, he\\u2019s been the member of the executive management team since 2014. He previously served as senior VP of media and senior VP of clients for this particular group. He holds an MBA in International Management from the College of Management in Israel.

Famous Five:

• Favorite Book? \\u2013 Good to Great
• What CEO do you follow? \\u2013 Brian O\\u2019Kelley
• Favorite online tool? \\u2014 LinkedIn
• How many hours of sleep do you get?\\u2014 5.5
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Travel even more than you already have, experiment, take a lot of risks and spend as much time as you can with your family

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Time Stamped Show Notes:

• 01:57 \\u2013 Nathan introduces Gil to the show
• 02:30 \\u2013 Matomy is a global performance company that holds a few entities
• 02:44 \\u2013 Gil personally runs and oversees MobFox, which is an mobile in-app audience SSP acquired by Matomy in 2014
  • 03:15 \\u2013 The acquisition was for $12M in cash
• 03:30 \\u2013 Gil was with Matomy since 2006 and he helped the company grow
• 04:00 \\u2013 MobFox makes money when their clients make money
• 04:17 \\u2013 The tools of MobFox are usually for the developers and publishers focused on the in-app space
• 04:48 \\u2013 MobFox tries to contact the best demand partners in the space like YuMe, AppNexus and PocketMath
• 05:50 \\u2013 In 2015, MobFox generated $18M of the transaction volume
  • 06:10 \\u2013 MobFox\\u2019s charges depend on the deals they have
• 06:32 \\u2013 MobFox usually keeps 17-20% of the transaction
• 06:56 \\u2013 MobFox has grown to 36%
• 07:09 \\u2013 Gil believes that MobFox is currently in a great space
• 07:51 \\u2013 In 2017, Gil\\u2019s goal is to stretch as much as he can
• 08:21 \\u2013 MobFox is currently working with 20-30K publishers, 4K are SDK-based
• 09:13 \\u2013 MobFox currently has 180 DSP (Demand Side Platforms)
  • 09:35 \\u2013 A single DSP can have a thousand advertisers
  • 09:42 \\u2013 \\u201cWe connect to a programmatic player\\u201d
• 10:00 \\u2013 Current headcount of MobFox is 73-74
  • 10:11 \\u2013 50 are engineers and the rest in sales, retention, HR and finance
  • 10:26 \\u2013 MobFox team is global
• 11:29 \\u2013 Gil can and will do anything to get new customers, like suddenly showing up with presents and asking for a meeting
  • 12:23 \\u2013 \\u201cI try to listen to the customer\\u201d
• 13:15 \\u2013 The Famous Five

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3 Key Points:

1. Set numbers for your goals, but aim to SURPASS those numbers.
2. Find the best partnerships that you can where you can mutually benefit each other.
3. Don\\u2019t hesitate to TAKE risks!

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Resources Mentioned:

• Simplero \\u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives