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Gustav Mellentin. He\u2019s the founder and CEO of Adform in the adtech space. Before that, he was an engineer in the banking world with an MBA, and was also doing consulting. He just recently came back from a European holiday.

Famous Five:

• Favorite Book? \u2013 Daring Greatly
• What CEO do you follow? \u2013 Jorgin Vig Knudstorp
• Favorite online tool? \u2014 Vivino Wine App
• How many hours of sleep do you get?\u2014 6
• If you could let your 20-year old self, know one thing, what would it be? \u2013 Be bold and do what you think is right

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Time Stamped Show Notes:

• 01:46 \u2013 Nathan introduces Gustav to the show
• 02:20 \u2013 Gustav shares his European holiday experience
  • 02:30 \u2013 It was pure leisure
• 02:50 \u2013 Adform is a tech company that has developed an ad tech platform
• 03:13 \u2013 Adform typically takes a percentage of the spend in the trading model which is on a monthly fee
  • 03:27 \u2013 Adform also has a per usage model for their application software
• 03:50 \u2013 Average fee from the data model starts at $5K
• 04:23 \u2013 Most of the revenue from Adform is from the trading space
• 04:42 \u2013 Adform\u2019s data model is the fastest growing part of the business and 10% of the revenue comes from it
• 06:07 \u2013 Adform takes around 10% from the trading model
  • 06:21 \u2013 Gustav believes 10% is healthy for spend
• 06:55 \u2013 Adform was launched in 2002
• 07:10 \u2013 Gustav shares how they came up with Adform
• 07:41 \u2013 First year revenue
• 08:15 \u2013 Adform has past their million dollar mark in revenue, in 2010
• 08:40 \u2013 Team size is 780 globally
• 09:01 \u2013 Adform was initially bootstrapped, then they raised $5M in equity and $20M from debt
• 10:23 \u2013 Gustav shares about the deal they made
  • 10:40 \u2013 \u201cAt the end of the day, it\u2019s all about trust\u201d
• 12:50 \u2013 Adform has a great management team that is able to manage their number of employees
• 14:20 \u2013 Adform\u2019s DMP or data management platform was launched 18 months ago
  • 14:34 \u2013 Current number of customers is around a hundred
• 15:16 \u2013 Gustav has flown his whole team in
  • 15:38 \u2013 Gustav shares what people do at their end-of-the-year party
• 16:18 \u2013 Target revenue by end of 2017 is $50M to $100M
• 17:00 \u2013 Gustav is one of the major shareholders of Adform
• 18:00 \u2013 Gustav shares what other entrepreneurs could learn from his story of entrepreneurship with his personal relationships
• 20:27 \u2013 The Famous Five

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3 Key Points:

1. Zero revenue can turn into millions if you focus on your goals.
2. Keep your people happy and make them feel that they\u2019re part of the company\u2019s success.
3. Entrepreneurship and personal relationships can grow at the same time.

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Resources Mentioned:

• Simplero \u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives