BROADCASTS.com

b'

Todd Fisher. He\\u2019s the co-founder and CEO of CallTrackingMetrics, a top rated call automation and lead management platform serving over 30K businesses around the globe. Todd developed the initial software and continues to be the driving technical force behind the company. He has also made a number of notable developments in the technical field, especially within the Ruby on Rails community.

Famous Five:

• Favorite Book? \\u2013 N/A
• What CEO do you follow? \\u2013 Elon Musk and Steve Jobs
• Favorite online tool? \\u2014 it
• How many hours of sleep do you get?\\u2014 6
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cGet your shit together\\u201d

\\xa0

Time Stamped Show Notes:

• 01:30 \\u2013 Nathan introduces Todd to the show
• 02:00 \\u2013 CallTrackingMetrics has 30K paying customers
• 02:45 \\u2013 CallTrackingMetrics sells phone numbers and provides functionality and features to those
  • 03:08 \\u2013 It can track which ads resulted to a phone call
• 03:27 \\u2013 CallTrackingMetrics was launched in 2011
• 03:40 \\u2013 Todd started with Revolution Health Group in 2005, then in Captico in 2008
• 04:24 \\u2013 Todd started with a website that accepts credit cards for CallTrackingMetrics
• 04:58 \\u2013 Todd met his wife in 2008, and who is also part of the CallTrackingMetrics company
• 06:00 \\u2013 First year revenue was around $10K MRR
• 06:26 \\u2013 In 2012, CallTrackingMetrics had 1700 customers which became 5K in 2013
  • 06:43 \\u2013 Currently, they\\u2019re passing 30K customers
• 07:05 \\u2013 Todd shares how they increased the number of their customers
  • 07:42 \\u2013 The first few customers found CallTrackingMetrics through a small landing page which was put into Google AdWords
  • 08:30 \\u2013 Todd\\u2019s conversation with Living Social\\u2019s founder, Erin
  • 08:55 \\u2013 Todd learned the RIGHT way to target customers through AdWords the HARD way
• 09:28 \\u2013 Todd tracks their own app
• 09:46 \\u2013 Last month, they spent 6-figures on AdWords and they also did other paid channels
  • 10:49 \\u2013 Average CAC
• 11:20 \\u2013 Customers pay an average of $2K a month from a marketing agency
  • 11:46 \\u2013 Call tracking is an enhancer for their campaign
• 12:08 \\u2013 CallTrackingMetrics has two types of customers
• 12:43 \\u2013 20% of the 30K customers are marketing agencies
• 13:16 \\u2013 Last month\\u2019s MRR is around $1.2M
• 15:04 \\u2013 Churn is around 6% monthly
• 15:43 \\u2013 Team size is 23,
  • 15:55 \\u2013 3 in sales, 2 in marketing, 5 engineers and most are in support
• 17:35 \\u2013 The Famous Five
• 20:08 \\u2013 CallTrackingMetrics is totally bootstrapped

\\xa0

• Key Points:

1. Continue to explore what you want to do until you find something that will make you content and happy.
2. Ask around for opinions and don\\u2019t make decisions out of frustration.
3. Create something that adds value and brings joy to others.

\\xa0

Resources Mentioned:

• Simplero \\u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives