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Jayesh Parmar. He\u2019s a serial entrepreneur with two decades of event industry experience. Currently, he\u2019s the CEO and co-founder of Picatic and is listed as one of the world\u2019s top 10 tech entrepreneurs disrupting the event industry.

Famous Five:

• Favorite Book? \u2013 The Hard Thing About Hard Things
• What CEO do you follow? \u2013 Jeff Bezos
• Favorite online tool? \u2014 Amy
• How many hours of sleep do you get?\u2014 6-8
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cFailure is just a data point\u201d

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Time Stamped Show Notes:

• 01:44 \u2013 Nathan introduces Jayesh to the show
• 02:10 \u2013 Picatic brings people together and does things that are absolutely different from others
  • 02:22 \u2013 Picatic has given away a product for free
  • 02:55 \u2013 Picatic has changed the ballgame with their pro product
  • 03:13 \u2013 Picatic offers Picatic Anywhere which is a new ticketing service
• 04:00 \u2013 The bigger stream for Picatic is the commission-based stream
• 05:00 \u2013 Average pay for Picatic varies
• 05:26 \u2013 Picatic has a basic product which is free and the pro product which is commission-based
  • 05:33 \u2013 Base rate is a dollar and commission rate is 2.5% per ticket
  • 05:46 \u2013 Stripe is on top of Picatic
• 06:18 \u2013 Enterprise API ranges from $5K to $100K depending on the API calls and ticket sales
• 06:58 \u2013 Event businesses are seasonal, but Picatic has partnered with different venues and organizations that aren\u2019t seasonal
• 08:00 \u2013 Picatic was launched in 2008 as a side project
• 08:20 \u2013 Picatic went through Extreme Startup and got $250K with 10% equity
• 08:33 \u2013 Picatic has raised $1.5M as additional capital
• 09:22 \u2013 First year revenue is less than $10K
• 09:48 \u2013 2015 revenue is less than a $100K
• 10:05 \u2013 As an event organizer, Jayesh wanted to de-risk events
• 10:31 \u2013 Picatic has pivoted from their previous model
• 11:40 \u2013 2016 revenue
  • 12:22 \u2013 The revenue is around $1.2M
• 12:40 \u2013 Team size is 15 based in Vancouver, Canada
• 13:55 \u2013 2017 goal
• 14:05 \u2013 Picatic grows 100% year over year
• 14:25 \u2013 Jayesh has been going to different events to market his Picatic by being a doorman
• 16:40 \u2013 The Famous Five

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3 Key Points:

1. Don\u2019t stick with your current business model just because\u2014test other models that your company could benefit from.
2. The online ticketing world is consistently improving.
3. The best way to get your business out there is by marketing it yourself.

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Resources Mentioned:

• Simplero \u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives