772: How Grant Cardone, Others Spend $25k To Get 100m Person Social Media Blasts

Published: Sept. 4, 2017, 9 a.m.

Jeremy Haynes whose company is Megalodon Marketing. He\u2019s building all kinds of personal brands for celebrities and entrepreneurs alike.

Famous Five:

  • Favorite Book? \u2013 48 Laws of Power
  • What CEO do you follow? \u2013 Elon Musk
  • Favorite online tool? \u2014 Infusionsoft, ClickFunnels and Stripe
  • How many hours of sleep do you get? \u2014 5
  • If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cSpeed is power, but power is nothing without control\u201d

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Time Stamped Show Notes:

  • 01:55 \u2013 Nathan introduces Jeremy to the show
  • 02:28 \u2013 \u201cReal results in real life\u201d
  • 02:33 \u2013 Jeremy\u2019s real life experiences have driven millions of dollars in infoproducts
  • 02:43 \u2013 Jeremy only gives actionable advice
  • 03:00 \u2013 Armando Montelongo is one of Jeremy\u2019s clients
    • 03:02 \u2013 Armando had a show that ran from 2006-2009 which was called Flip This House, by A&E
  • 03:10 \u2013 Jeremy brands himself as the largest go-to personality in digital agency
  • 03:20 \u2013 16 months after Megalodon\u2019s launch, Jeremy met Armando
    • 03:28 \u2013 Armando explained to Jeremy how his TV show led to a business with $200M annual revenue in 2017
    • 03:57 \u2013 $200M doesn\u2019t include any online revenue
    • 04:05 \u2013 The entirety of its revenue came from selling event tickets to people over the phone and up-selling them
    • 04:18 \u2013 There were 22K customers between 2006-2009 and the majority of customers have an average transaction value of $20K or more
    • 05:18 \u2013 At first, Jeremy couldn\u2019t believe Armando\u2019s story because 2017 is the year of online advertising
    • 05:35 \u2013 Armando paid Jeremy $5K per day to come in for 3 days in total
    • 05:48 \u2013 Armando\u2019s business was built up on traditional media
    • 06:05 \u2013 Jeremy did an assessment on Armando\u2018s business during his visit
    • 06:15 \u2013 The business made 6-figures the first month of the launch after spending a mid 5-figures
    • 06:30 \u2013 Armando is making a 7-figure revenue in the succeeding months
  • 06:40 \u2013 Jeremy made 3 deals with Armando
    • 06:48 \u2013 There was a monthly payment of $70K to pay for their social media partners
    • 07:08 \u2013 Brandon Carter, Tai Lopez and Big Mike were some of his social media partners
    • 07:14 \u2013 Dan Fleyshman and Branden Hampton from Elevator Studios have partnerships with big, social media brands
    • 07:48 \u2013 $25K pays for 50 accounts to post to 100M people within 48 hours
  • 08:38 \u2013 33% of the social media activities is on Instagram as it\u2019s a powerful platform
    • 09:00 \u2013 An account with 60K views in an hour can have 2% of that traffic go to the product
    • 10:20 \u2013 There\u2019s a chrome plugin that helps you filter all Facebook posts
  • 11:11 \u2013 Grant Cardone is the Number 1 sales trainer in the world
    • 11:30 \u2013 Jeremy became a part of Grant\u2019s business as an email marketing manager; he trained 50 of his people to use Infusionsoft
    • 11:46 \u2013 Jeremy ended up as a digital marketing specialist
    • 11:50 \u2013 By Jeremy\u2019s sixth month, Grant\u2019s business was making a million dollars in digital revenue
    • 12:28 \u2013 Jeremy started with $50K a year to $60K a year with a bonus
  • 13:54 \u2013 Jeremy created an omnipresent advertising model for marketing automation
    • 14:05 \u2013 Jeremy categorizes Grant\u2019s buyers
    • 14:50 \u2013 Jeremy shows the buyers the ads they would want to see depending on their behavior and interests
    • 15:21 \u2013 Jeremy shares an actual example using lead forms
    • 15:43 \u2013 Jeremy tracks the leads from their customized URL and ads
    • 16:29 \u2013 PlusThis is an Infusionsoft plugin where you can connect Facebook to Infusionsoft and generate an http post
    • 16:47 \u2013 When a lead fills out a form, it will be generated to a campaign
    • 16:51 \u2013 The first step in an marketing automation sequence will be an http post pushing the lead\u2019s data to the target audience where the lead should be
    • 17:03 \u2013 Then, the audience will be connected to the ad that is made for them
    • 17:10 \u2013 The sequence won\u2019t always be perfect
  • 19:00 \u2013 Jeremy shares why people like him are needed to do this job
  • 19:17 \u2013 People can hire from com
  • 19:35 \u2013 Jeremy stayed with Grant for 13 months, then left to start his own agency
  • 21:40 \u2013 The Famous Five

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3 Key Points:

  1. Digital marketing is one of best ways to grow your revenue as a business.
  2. Know your worth and show people why you\u2019re worth it.
  3. Leave when you think it is the best time and/or option you have; then, continue to pursue your dreams.

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Resources Mentioned:

  • Simplero \u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio \u2013 Track your business performance across all departments for FREE
  • Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives