Published: Sept. 4, 2017, 9 a.m.
Jeremy Haynes whose company is Megalodon Marketing. He\u2019s building all kinds of personal brands for celebrities and entrepreneurs alike.
Famous Five:
- Favorite Book? \u2013 48 Laws of Power
- What CEO do you follow? \u2013 Elon Musk
- Favorite online tool? \u2014 Infusionsoft, ClickFunnels and Stripe
- How many hours of sleep do you get? \u2014 5
- If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cSpeed is power, but power is nothing without control\u201d
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Time Stamped Show Notes:
- 01:55 \u2013 Nathan introduces Jeremy to the show
- 02:28 \u2013 \u201cReal results in real life\u201d
- 02:33 \u2013 Jeremy\u2019s real life experiences have driven millions of dollars in infoproducts
- 02:43 \u2013 Jeremy only gives actionable advice
- 03:00 \u2013 Armando Montelongo is one of Jeremy\u2019s clients
- 03:02 \u2013 Armando had a show that ran from 2006-2009 which was called Flip This House, by A&E
- 03:10 \u2013 Jeremy brands himself as the largest go-to personality in digital agency
- 03:20 \u2013 16 months after Megalodon\u2019s launch, Jeremy met Armando
- 03:28 \u2013 Armando explained to Jeremy how his TV show led to a business with $200M annual revenue in 2017
- 03:57 \u2013 $200M doesn\u2019t include any online revenue
- 04:05 \u2013 The entirety of its revenue came from selling event tickets to people over the phone and up-selling them
- 04:18 \u2013 There were 22K customers between 2006-2009 and the majority of customers have an average transaction value of $20K or more
- 05:18 \u2013 At first, Jeremy couldn\u2019t believe Armando\u2019s story because 2017 is the year of online advertising
- 05:35 \u2013 Armando paid Jeremy $5K per day to come in for 3 days in total
- 05:48 \u2013 Armando\u2019s business was built up on traditional media
- 06:05 \u2013 Jeremy did an assessment on Armando\u2018s business during his visit
- 06:15 \u2013 The business made 6-figures the first month of the launch after spending a mid 5-figures
- 06:30 \u2013 Armando is making a 7-figure revenue in the succeeding months
- 06:40 \u2013 Jeremy made 3 deals with Armando
- 08:38 \u2013 33% of the social media activities is on Instagram as it\u2019s a powerful platform
- 09:00 \u2013 An account with 60K views in an hour can have 2% of that traffic go to the product
- 10:20 \u2013 There\u2019s a chrome plugin that helps you filter all Facebook posts
- 11:11 \u2013 Grant Cardone is the Number 1 sales trainer in the world
- 11:30 \u2013 Jeremy became a part of Grant\u2019s business as an email marketing manager; he trained 50 of his people to use Infusionsoft
- 11:46 \u2013 Jeremy ended up as a digital marketing specialist
- 11:50 \u2013 By Jeremy\u2019s sixth month, Grant\u2019s business was making a million dollars in digital revenue
- 12:28 \u2013 Jeremy started with $50K a year to $60K a year with a bonus
- 13:54 \u2013 Jeremy created an omnipresent advertising model for marketing automation
- 14:05 \u2013 Jeremy categorizes Grant\u2019s buyers
- 14:50 \u2013 Jeremy shows the buyers the ads they would want to see depending on their behavior and interests
- 15:21 \u2013 Jeremy shares an actual example using lead forms
- 15:43 \u2013 Jeremy tracks the leads from their customized URL and ads
- 16:29 \u2013 PlusThis is an Infusionsoft plugin where you can connect Facebook to Infusionsoft and generate an http post
- 16:47 \u2013 When a lead fills out a form, it will be generated to a campaign
- 16:51 \u2013 The first step in an marketing automation sequence will be an http post pushing the lead\u2019s data to the target audience where the lead should be
- 17:03 \u2013 Then, the audience will be connected to the ad that is made for them
- 17:10 \u2013 The sequence won\u2019t always be perfect
- 19:00 \u2013 Jeremy shares why people like him are needed to do this job
- 19:17 \u2013 People can hire from com
- 19:35 \u2013 Jeremy stayed with Grant for 13 months, then left to start his own agency
- 21:40 \u2013 The Famous Five
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3 Key Points:
- Digital marketing is one of best ways to grow your revenue as a business.
- Know your worth and show people why you\u2019re worth it.
- Leave when you think it is the best time and/or option you have; then, continue to pursue your dreams.
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Resources Mentioned:
- Simplero \u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
- The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
- Klipfolio \u2013 Track your business performance across all departments for FREE
- Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
- Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
- Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
- Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
- Show Notes provided by Mallard Creatives