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Moshe Vaknin. He\u2019s been dreaming about his company YouAPPi since he bought his first iPhone 3. After a long and successful career working in a variety of positions, Moshe founded 3 successful startups before finally starting YouAPPi. As the CEO of the company, he brings vast experience in the fields of advertising, publishing and affiliate marketing, making him adept at identify opportunities that can be transformed into profitable realities.\xa0

Famous Five:

• Favorite Book? \u2013 My Journey to Justice by Moshe Vankin
• What CEO do you follow? \u2013 Jeff Bezos
• Favorite online tool? \u2014 Whatsapp
• How many hours of sleep do you get?\u2014 4
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cNever give up\u201d

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Time Stamped Show Notes:

• 02:41 \u2013 YouAPPi is a platform that enables users, publishers and developers to solve growing challenges related to mobile app development
• 03:19 \u2013 As an example, King, the maker of Candy Crush, is always looking for high-quality users for candy crush
  • 03:30 \u2013 High-quality users are the ones who play and purchase virtual items
  • 03:45 \u2013 YouAPPi will find these high-quality users
  • 03:53 \u2013 The process of finding high-quality users is complicated
  • 04:12 \u2013 King will have a better ROI to optimize their investment by partnering with a company like YouAPPi
• 04:47 \u2013 YouAPPi has an agreement with 4500 developers and publishers
• 05:13 \u2013 YouAPPi knows users behavior better than anyone else
  • 05:21 \u2013 Moshe explains how YouAPPi learns the shopping behavior of each user
  • 05:44 \u2013 By learning what to recommend to certain users, YouAPPI can better drive sales
• 06:50 \u2013 YouAPPi can\u2019t track the users and other private data
• 07:30 \u2013 As long as the user is within YouAPPi\u2019s publishers\u2019 network they can identify your device ID and recommend apps
• 07:56 \u2013 YouAPPi is getting paid per app installation and usage
• 10:52 \u2013 YouAPPi pays 70% of their revenue to their publishers
  • 10:56 \u2013 From $20, the publisher gets $14 and YouAPPi gets $6
• 11:05 \u2013 YouAPPi was launched in 2011
• 11:15 \u2013 First year revenue was $250K which is the total cut from $1M
  • 11:44 \u2013 2016 total cut was $80M
• 12:05 \u2013 YouAPPi has raised closed to $20M
  • 12:17 \u2013 \u201cWe have to invest building the platform\u201d
• 12:19 \u2013 Total number of employees is around 130 with 10 offices globally
• 13:05 \u2013 YouAPPi\u2019s platform is for their own consumption
  • 13:24 \u2013 \u201cOur business model is our platform\u201d
• 13:44 \u2013 YouAPPi is currently running hot on momentum and Moshe won\u2019t probably sell YouAPPi before 2019
  • 14:10 \u2013 IPO recommendations
• 15:04 \u2013 HQ is in the Bay Area and Moshe is currently in Israel
• 15:33 \u2013 Top 2 competitors are Aerosource and AppLovin
• 17:07 \u2013 The Famous Five

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3 Key Points:

1. As long as you\u2019re on the right path, you can reach your dream.
2. A good relationship the people in your network can exponentially expand your business.
3. Never sell too early\u2014if you\u2019ve got a furnace full of momentum, to cash in.

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Resources Mentioned:

• Simplero \u2013 The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives