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Cameron Herold. He\u2019s known as the business growth guru. He\u2019s the mastermind behind hundreds of companies\u2019 exponential growth. He\u2019s built a dynamic consultancy whose current clients include the big 4 wireless carriers. His clients like that Cameron only speaks from experience. He\u2019s earned his reputation as the business growth guru by guiding clients to double their profit and revenue in just 3 years or less.

Famous Five:
Favorite Book? \u2013 Good to Great
What CEO do you follow? \u2013 Travis Kalanick
Favorite online tool? \u2014 CommitTo3
How many hours of sleep do you get?\u2014 9
If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cEverybody\u2019s insecure, everybody\u2019s nervous and just suck it up and run with it, because everybody\u2019s more worried about themselves and never about me\u201d

Time Stamped Show Notes:
01:16 \u2013 Nathan introduces Cameron to the show
02:04 \u2013 Cameron was featured on TED Talks\u2019 Raising Kids as Entrepreneurs and that\u2019s where his career got started
02:13 \u2013 Cameron got into College Pro Painters
02:24 \u2013 Cameron was the COO at 1-800-GOT-JUNK
02:29 \u2013 Cameron grew the company from 14 employees to 3100 employees in 6 years
02:33 \u2013 Cameron started coaching CEOs 10 years ago
02:48 \u2013 Brian Scudamore who was in Episode 409 and he is Cameron\u2019s friend
03:20 \u2013 Cameron shares why he chose the consultancy path
03:43 \u2013 \u201cI don\u2019t need to build another company to feel good\u201d
03:50 \u2013 Cameron likes doing what he does
04:02 \u2013 Cameron shares what happened in cryptocurrency in 2000
04:04 \u2013 There were 15K companies using currencies
04:14 \u2013 Electronic currency was tied to US dollars in terms of valuation but it was backed by nothing
04:27 \u2013 They took a percentage of every transaction
05:06 \u2013 One of the companies that Cameron helped was BlueGrace Logistics
05:18 \u2013 Cameron coached the CEO, Bobby Harris, and 5 other executives
05:21 \u2013 Form $80M top line revenue, they grew to $250M
05:33 \u2013 The company is all about culture and that is Bobby\u2019s focus
05:47 \u2013 Cameron does two 90-minute video calls with all of his clients
05:56 \u2013 It\u2019s mostly mentoring
06:08 \u2013 Cameron teaches how to put the right systems and processes in place
06:25 \u2013 Most entrepreneurs just wake up one day with the realization that they\u2019re clueless about what they\u2019re doing
06:44 \u2013 After experiencing substantial growth, a company has no idea what to do next
07:04 \u2013 There are a couple of companies that Cameron has equity in
07:30 \u2013 Cameron has a couple of groups on the investment side
07:43 \u2013 Cameron\u2019s two books, Double Double and Meetings Suck, speak to the core of what Cameron is doing
07:55 \u2013 Cameron wrote a book because he\u2019s a paid speaker and speaker bureaus want to put out more content
08:04 \u2013 Cameron is an advisor and investor for Tucker Max\u2019s Book in a Box
08:16 \u2013 Book in a Box does an 8-hour interview and strips the content from your head
08:40 \u2013 It costs $25K to pull the content out of your head and put it into print
08:44 \u2013 Thought leaders and CEOs need to have a book in this day and age
09:10 \u2013 Cameron shares how great Book in a Box is at what they do
09:24 \u2013 They also pulled some content from Cameron\u2019s previous speaking events and used the copy of his first book
09:29 \u2013 They provide a format for our thoughts and they ask the right questions
09:49 \u2013 Cameron has sold around 50K copies of Meetings Suck
10:03 \u2013 Cameron targets the leaders of the meetings, participants and discusses how the meeting should proceed
10:30 \u2013 Cameron wrote Double Double 6 years ago
10:52 \u2013 Cameron\u2019s speaking fee was $7500 before he had published his books, now it is $35K
11:11 \u2013 Cameron is one of the best speakers that we\u2019ve had in a long time now
11:51 \u2013 \u201cI think we\u2019re at the very, very peak of a market right now\u201d
12:34 \u2013 Some of Cameron\u2019s clients have been with him for 3-4 years, some just a year and others 3-6 months
12:51 \u2013 Cameron\u2019s starting fee is $80K annually and goes up depending on the client\u2019s needs
13:20 \u2013 Cameron shares how he talked with Sprint\u2019s Jaime Jones
13:46 \u2013 \u201cI don\u2019t understand their business and I don\u2019t need to\u201d
14:35 \u2013 Cameron focuses on the people side of the business
15:16 \u2013 Cameron shares where he puts his money to increase his revenue stream
15:42 \u2013 Everything is a little overpriced now in real estate
16:04 \u2013 Cameron shares where his property is and how he is managing them
19:25 \u2013 The Famous Five

3 Key Points:
Some entrepreneurs get overwhelmed by their company\u2019s incredibly, fast-paced growth and they need support in learning how to sustain that growth.
Have the right systems and processes in place to carry the momentum of your business.
Invest your money after you\u2019ve done the research yourself and know exactly what you\u2019re getting into.

Resources Mentioned:
The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
Klipfolio \u2013 Track your business performance across all departments for FREE
Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives