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Adrien Nussenbaum. He\\u2019s the co-founder and CEO of Mirakl which was founded back in 2012. He\\u2019s currently based at the company\\u2019s Boston office and is responsible for the business\\u2019 growth in both the business to consumer and business to business sectors.

Famous Five:
Favorite Book? \\u2013 Hemingway
What CEO do you follow? \\u2013 N/A
Favorite online tool? \\u2014 Instacart
How many hours of sleep do you get?\\u2014 5
If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cI would have helped my wife use Instacart\\u201d

Time Stamped Show Notes:
00:50 \\u2013 Nathan introduces Adrien to the show
01:20 \\u2013 Mirakl is a technology company that allows retailers, distributors and manufacturers relaunch and operate an online marketplace of third\\u2013party vendors
01:45 \\u2013 Mirakl is similar to Amazon
02:10 \\u2013 Mirakl is a technology solution and most of their customers are large enterprise companies
02:39 \\u2013 Mirakl doesn\\u2019t compete with Amazon but allows their customers to have their own marketplace
03:05 \\u2013 Mirakl\\u2019s technology would allow Best Buy to have different merchants on their website
03:20 \\u2013 From the consumer\\u2019s perspective, they can purchase different products from different merchants within one website
03:28 \\u2013 Mirakl currently has 125 customers in 25 countries
03:41 \\u2013 Mirakl is a SaaS business
03:58 \\u2013 Mirakl takes a small percentage of their clients\\u2019 generated revenue
04:24 \\u2013 Mirakl provides companies a technology that leverages 12 years of experience in operating
05:13 \\u2013 Mirakl\\u2019s cut depends on the revenue bracket they\\u2019ve set
05:49 \\u2013 Mirakl\\u2019s charges vary per industry
06:15 \\u2013 Mirakl\\u2019s customers charge retailers a certain percentage and Mirakl charges depending on those percentages
06:52 \\u2013 Generally speaking, the charge is more than 5%
07:20 \\u2013 Mirakl allows companies to operate a new business
08:15 \\u2013 The additional earnings a company can get will be from the partnerships they have with other retailers using the Mirakl\\u2019s platform
09:19 \\u2013 Mirakl was launched in 2012
09:26 \\u2013 Mirakl was initially bootstrapped using the money from the previous company acquisition
09:36 \\u2013 Splitgames was acquired by FNAC in Europe
10:04 \\u2013 Mirakl raised $2M in the first round and $20M in 2015
10:23 \\u2013 Both were equity rounds
10:30 \\u2013 Adrien was the founder of Splitgames and it was initially bootstrapped, but raised later on
11:30 \\u2013 Adrien is French and he thinks that they are more conservative when it comes to risk than Americans
11:48 \\u2013 Adrien\\u2019s risk level when he started Mirakl was fair
11:56 \\u2013 Mirakl has 2 founders
12:06 \\u2013 The split was 50/50 but there\\u2019s a bit more for the one who had the idea
13:02 \\u2013 Adrien\\u2019s had a background in banking prior to Splitgames
13:28 \\u2013 Team size is 160
13:36 \\u2013 40% engineering and 25-30% sales
14:05 \\u2013 Mirakl spends money on programs and lead generation
14:44 \\u2013 Mirakl makes industry reports with people like Gardner
15:05 \\u2013 Last month\\u2019s total paid ads spend was around $30-40K
15:58 \\u2013 Mirakl sells something that is strategic for their customers
16:42 \\u2013 Payback period is less than a year
18:50 \\u2013 The Famous Five

3 Key Points:
Creating relationships will not only nurture your network, but increase your opportunities for revenue as well.
One can be considered radical or conservative when it comes to taking risks; choose to which degree of risk you\\u2019re most comfortable taking.
In pitching to clients, you have to give them the assurance that your product is valuable to them and that they will NOT be needing any other product.

Resources Mentioned:
The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
Klipfolio \\u2013 Track your business performance across all departments for FREE
Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives