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David Dunne. He\u2019s the CEO and co-founder of Velocidi, a marketing intelligence company that harnesses data for leading brands and agencies. In the 7 years since founding Velocidi, it enables marketers to make data-driven decisions that optimize marketing spend. David is currently leading the firm\u2019s next chapter into artificial intelligence.

Famous Five:

• Favorite Book? \u2013 Selling the Invisible
• What CEO do you follow? \u2013 Richard Branson
• Favorite online tool? \u2014 Tidal
• How many hours of sleep do you get?\u2014 5-6
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cHurry up, things are changing fast, you have to move faster\u201d

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Time Stamped Show Notes:

• 01:07 \u2013 Nathan introduces David to the show
• 01:41 \u2013 Velocidi focuses on how AI can speed up insights
• 01:48 \u2013 Velocidi\u2019s technology has always been enabling the process of analysts driving the insights
• 02:22 \u2013 The analysts are Velocidi\u2019s customers
• 02:39 \u2013 Velocidi is a SaaS business selling licenses
• 03:01 \u2013 Pricing starts at $3K a month
• 03:23 \u2013 Average monthly RPU is around $6K
• 03:44 \u2013 Velocidi charges by the amount of data streams
• 04:20 \u2013 Velocidi uses API calls to bring in the data
• 04:42 \u2013 Velocidi was launched in 2010
• 05:19 \u2013 There are people who are with David in building Velocidi
• 05:44 \u2013 David was a part of a global business
• 06:11 \u2013 David was happy with Edelman, but he wanted to reinvent himself
• 07:46 \u2013 David was 43 when he started Velocidi
• 09:26 \u2013 Every entrepreneur takes risks
• 09:51 \u2013 David has always separated personal assets with work
• 10:15 \u2013 Velocidi was capital intensive for the first few years
• 10:56 \u2013 Velocidi has initially raised $3M from friends and families
• 11:01 \u2013 Velocidi just closed a $12M round
• 11:18 \u2013 David has ambitious plans for growing the business
• 11:49 \u2013 More capital allows you to have more options
• 12:10 \u2013 CAC
• 12:21 \u2013 Most of Velocidi\u2019s customers are large global agencies
• 12:31 \u2013 Velocidi is expanding into other industries
• 13:45 \u2013 LTV to CAC ratio
• 13:58 \u2013 David tries to look at some of the classic businesses for comparison
• 15:19 \u2013 Velocidi focuses on what they can give to customers
• 16:04 \u2013 Velocidi keeps their customers for at least 5 years
• 16:54 \u2013 Some of Velocidi\u2019s customers have thousands of customers and there\u2019s a lot of room to grow
• 17:39 \u2013 Velocidi is innovating their product at a much faster rate
• 17:55 \u2013 The innovations depend on the customer's\u2019 needs
• 18:21 \u2013 Velocidi is expanding their automated self-serve platform this year
• 18:40 \u2013 Velocidi has hundreds of customers
• 19:19 \u2013 Self-service means different things
• 20:08 \u2013 Analysts have been using excel and powerpoint
• 20:42 \u2013 Velocidi delivers the core-data and the clients tailor the data
• 21:11 \u2013 The quality of the data alongside a creative makes Velocidi\u2019s clients standout
  • 23:01 \u2013 David believes that data with creative is a better creative
• 23:55 \u2013 Average MRR
• 25:36 \u2013 David won\u2019t sell Velocidi
• 26:53 \u2013 The Famous Five

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3 Key Points:

1. Entrepreneurs will always take risk\u2014what matters is how big of a risk you\u2019re willing to take.
2. Focus on what you CAN commit to your customers.
3. Things change faster than you think; so KEEP moving and don\u2019t get left behind!

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Resources Mentioned:

• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives