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Heather Marie. She\\u2019s the founder and CEO of Shoppable, a technology company that helps media companies, brands and retailers bring the checkout experience to anywhere a consumer discovers or engages with their products. While with Shoppable, she won the 2013 Women in Digital Award from L\\u2019Oreal, was named 1 of the 10 Most Powerful Millennials in Manhattan by Gotham Magazine, and 1 of the 11 Tech Gurus Changing the Luxury Game by Refinery29. The company was a 2014 Webby Award Honoree for Online Shopping, a 2016 Webby Honoree for Technical Achievement and named one of the 100 Brilliant Companies by Entrepreneur Magazine.

Famous Five:

• Favorite Book? \\u2013 Never Eat Alone
• What CEO do you follow? \\u2013 Jennifer Hyman
• Favorite online tool? \\u2014 Boomerang for Gmail
• How many hours of sleep do you get?\\u2014 6
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cJust how long everything takes\\u201d

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Time Stamped Show Notes:

• 01:07 \\u2013 Nathan introduces Heather to the show
• 02:07 \\u2013 Shoppable creates a technology that helps people buy what they see online
• 02:37 \\u2013 People see products in every place
• 02:50 \\u2013 Shoppable created a patent pending technology that provides different locations to shop that is outside the traditional retail shop
• 03:20 \\u2013 Heather started the company in 2011
• 03:36 \\u2013 Heather pitched Shoppable to a number of different retailers
• 03:49 \\u2013 Shoppable launched a technology with The Wall Street Journal
• 04:00 \\u2013 The Wall Street Journal branding was able to bring in a bunch of retailers and advertisers
• 04:40 \\u2013 Shoppable has grown to under 30M products across the whole platform
• 05:28 \\u2013 Shoppable brings the technology to where the consumers already are
• 05:40 \\u2013 com uses Shoppable on their website and customers can buy directly from the website
• 07:24 \\u2013 Shoppable brings the technology to different types of companies
• 07:40 \\u2013 Shoppable is also integrated with publications such as WSJ, Cond\\xe9 Nast and others
• 07:58 \\u2013 Shoppable is a SaaS company and charges annually for licenses
• 08:20 \\u2013 Average customer pay is 5 figures
• 09:11 \\u2013 Prior to Shoppable, Heather was at post acquisition of com
• 09:26 \\u2013 Heather was a founding member of Affinity Labs
• 10:21 \\u2013 Heather got into Affinity right after college
• 10:39 \\u2013 The exit with Monster was all cash with an additional incentive
• 10:49 \\u2013 Heather made it for 2 years after the acquisition, doing research on Shoppable
• 11:45 \\u2013 Heather had to make Shoppable work
• 12:01 \\u2013 Heather knew that she would start her own company
• 12:21 \\u2013 Heather had debt that she was able to pay off after the acquisition
• 12:55 \\u2013 Heather kept a part of the money for Shoppable
• 13:40 \\u2013 Heather also had to downsize her condo to keep her expenses low
• 15:13 \\u2013 There are ways you can increase your buffer
• 15:33 \\u2013 Heather had to change her habits
• 16:22 \\u2013 Shoppable has raised $5M
• 16:33 \\u2013 The last round was a year ago
• 16:43 \\u2013 Heather isn\\u2019t selling to Shopify
• 16:55 \\u2013 Shoppable is above breaking even
• 17:24 \\u2013 Team size is 20 and they are all based in New York
• 17:53 \\u2013 Heather went on a business trip to NY and on her second day, she thought that Shoppable was made for NY
• 18:31 \\u2013 Shoppable has around 438 merchants and 2000 brands
• 18:38 \\u2013 One merchant could have hundreds of brands
• 19:15 \\u2013 Average ARR
• 21:13 \\u2013 The Famous Five

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3 Key Points:

1. As an entrepreneur, you need to know how to manage money well.
2. Building a company requires research and an action plan\\u2014especially if that company is your first and last shot at building one.
3. Be aware that things in business and in life may take longer that what you\\u2019re expecting.

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Resources Mentioned:

• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives