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Charlie Gaudet. He\\u2019s the best-selling author of The Predictable Profits Playbook. He\\u2019s a keynote speaker and creator of predictable profits methodology\\u2014the most reliable way to systematically generate predictable profits for small businesses. He\\u2019s been an entrepreneur since the age of 4, creating his first multi-million dollar business at 24 and has helped others generate millions through his strategy. He\\u2019s received a lot of awards, recognitions and has given business advice around the world including INC, Forbes and Fox Business as well on podcast and radio. He was named one of the American Geniuses Top 50 Industry Influencers. He\\u2019s a crossfitter, Brazilian jiu-jitsu fighter and 3-time wrestling state champion. He lives in New Hampshire with his wife, 3 adorable kidpreneurs, and 1 badass dog.

Famous Five:

• Favorite Book? \\u2013 Losing My Virginity
• What CEO do you follow? \\u2013 Richard Branson and Jeff Bezos
• Favorite online tool? \\u2014 Infusionsoft
• How many hours of sleep do you get?\\u2014 6
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 Charlie would tell himself to stay in line and pick one particular craft to master

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Time Stamped Show Notes:

• 00:53 \\u2013 Nathan introduces Charlie to the show
• 02:08 \\u2013 Charlie is no longer in real estate
• 02:38 \\u2013 Charlie grew his real estate company to $3-4M before getting out of it
  • 02:46 \\u2013 They built 2 roads and 30 homes
• 02:54 \\u2013 Charlie was in Episode 343
• 03:21 \\u2013 Charlie wasn\\u2019t having fun in real estate so he shifted
• 03:32 \\u2013 Charlie has always been growing businesses
• 03:48 \\u2013 Someone came to Charlie asking him to help grow his business and paid him $500 an hour
  • 03:54 \\u2013 It was in 2009
  • 04:18 \\u2013 Charlie went to $500 from hour to $2500 an hour
  • 04:36 \\u2013 Charlie realized that there is value in coaching
• 04:49 \\u2013 Charlie ended up making 1.1M when he changed his model
• 05:35 \\u2013 In 2016, 90% of Charlie\\u2019s income was percentage-based
• 06:05 \\u2013 Charlie is going to a more scalable model in 2017
• 06:34 \\u2013 Having the business that is dependent on Charlie won\\u2019t be good in the long run
• 06:53 \\u2013 Charlie can build a system around his coaching model
• 07:40 \\u2013 Charlie had a client in the financial space
  • 07:44 \\u2013 Charlie created 4 emails in the financial space for a 12-hour promotion that made $212K
  • 07:56 \\u2013 The client is a small business company
• 08:12 \\u2013 Charlie had a client who was selling to lawyers who also brought in $200K from the 4 emails that Charlie curated
• 08:32 \\u2013 In some cases, Charlie would get a percentage of top line revenue and for others, he would still get paid per hour
• 09:20 \\u2013 The baseline payment will still depend on the client
• 09:38 \\u2013 Charlie is highly recommended by his clients
• 10:26 \\u2013 Charlie will also bring outside expertise to help him
• 10:53 \\u2013 When Charlie got into a marketing promotion, they controlled the whole promotion
• 11:30 \\u2013 Something is always bound to happen and Charlie tries to have a contingency plan
• 12:00 \\u2013 Charlie has made most of their money from the incentive-based model
• 12:20 \\u2013 Recently, Charlie found out that lost $75K from the incentive-based model
• 13:33 \\u2013 Most of Charlie\\u2019s clients are using Infusionsoft
  • 13:39 \\u2013 For every email that they blast out, they have built in tracking
• 14:331 \\u2013 Nathan is confused as to why Charlie would switch from the real estate to incentive-based coaching, which is hard to predict
• 14:37 \\u2013 Charlie\\u2019s company is named Predictable Profits for a reason
• 15:26 \\u2013 Charlie has different coaches delivering value
• 15:56 \\u2013 Group coaching can work on a scalable format
• 18:25 \\u2013 The Famous Five

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3 Key Points:

1. If you lose interest in what you are doing; decide if it\\u2019s time to take the leap and pivot to something new.
2. Something is always bound to happen, so a contingency plan is necessary.
3. If you focus on just one craft, you can grow consistently and exponentially.

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Resources Mentioned:

• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives