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Ran Korber. He\\u2019s the CEO and founder of BreezoMeter. His ambition is to improve the health and quality of life for billions of people across the globe by providing accurate and actionable air quality data. It\\u2019s truly the leading air quality analytic company and one of Israel\\u2019s top 10 promising startups in 2015 with millions of daily users.

Famous Five:

• Favorite Book? \\u2013 Zero to One
• What CEO do you follow? \\u2013 Elon Musk
• Favorite online tool? \\u2014 Slack and HubSpot
• How many hours of sleep do you get?\\u2014 6
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cKeep going, you\\u2019re doing well\\u201d

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Time Stamped Show Notes:

• 01:10 \\u2013 Nathan introduces Ran to the show
• 01:57 \\u2013 BreezoMeter helps companies to increase user engagement
• 02:38 \\u2013 BreezoMeter makes the invisible visible by providing highly accurate, location-based, air quality which includes data that can be integrated to any device or technology
• 03:08 \\u2013 Using BreezoMeter\\u2019s data, the Dyson air purifier turns on whenever the air quality outside is substandard
  • 03:16 \\u2013 A notification will be sent to the Dyson app as well
• 03:29 \\u2013 Dyson is BreezoMeter\\u2019s customer and BreezoMeter tells Dyson\\u2019s customers about the air purifier
• 03:58 \\u2013 The air purifier turns on automatically and, as an owner, you want to make sure that the product you bought is working
• 04:37 \\u2013 BreezoMeter provides a license to their APIs
  • 04:53 \\u2013 Customers pay on a monthly basis
• 04:58 \\u2013 BreezoMeter is data as a service
• 05:14 \\u2013 All of BreezoMeter\\u2019s customers are enterprises
  • 05:23 \\u2013 The customers use BreezoMeter\\u2019s data in big volumes
• 05:49 \\u2013 Average monthly RPU is higher than $1K a month
• 06:04 \\u2013 Ran just read Jason Lemkin\\u2019s From Impossible to Inevitable
• 06:29 \\u2013 BreezoMeter broke a million in sales last year
• 06:34 \\u2013 Ran hopes they\\u2019ll break $10M in sales this year
• 06:54 \\u2013 Ran is an environmental engineer
• 07:05 \\u2013 In 2012, Ran was searching to buy a house for his family
  • 07:10 \\u2013 Ran\\u2019s wife has asthma and Ran knows how air pollution can have severe health effects
  • 07:45 \\u2013 We all want to protect our families
  • 07:51 \\u2013 Ran asks the bureau of protection and environment in Israel about the place with the cleanest air and they don\\u2019t have any data that can answer the question
  • 08:08 \\u2013 Together with Ran\\u2019s colleague, they built the app
• 08:19 \\u2013 BreezoMeter was founded in 2014
• 08:26 \\u2013 Team size
• 08:39 \\u2013 BreezoMeter has raised $5M
  • 08:48 \\u2013 The last round was in July 2016
  • 08:57 \\u2013 The first round was a seed round with $2M
• 09:54 \\u2013 All of BreezoMeter\\u2019s investors are approachable and they share the same vision
• 10:12 \\u2013 Total number of users
• 10:46 \\u2013 Dyson has an air purifier and you can download the Dyson link app that will show the air quality data
• 12:00 \\u2013 Customers pay depending on the combination of the features they use and the volume of API calls
  • 12:20 \\u2013 BreezoMeter earns more from their features
• 13:03 \\u2013 BreezoMeter doesn\\u2019t disclose their pricing because of their enterprise clients
  • 13:48 \\u2013 BreezoMeter caters to different industries
• 14:13 \\u2013 CAC
• 15:51 \\u2013 BreezoMeter raise funds to expand and increase their revenue
• 16:21 \\u2013 For every sales rep, the revenue is $500K to $1M in annual revenue
• 16:37 \\u2013 BreezoMeter has 4 sales rep
• 17:01 \\u2013 The churn is due to some of the companies having medical devices
• 18:30 \\u2013 BreezoMeter\\u2019s customers are paying at least $3K a month
• 19:32 \\u2013 The Famous Five

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3 Key Points:

1. Air pollution directly impacts our health\\u2014therefore, knowing the air quality around us can inform our decisions regarding what products to use.
2. A SaaS company that serves mainly enterprise businesses has a possibility of scaling faster.
3. Keep on going and believe that you\\u2019re doing well.

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Resources Mentioned:

• The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Hotjar \\u2013 Nathan uses Hotjar to track what you\\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives