BROADCASTS.com

Em\xedlia Chagas. She\u2019s the CEO of Contentools.com, a company that helps over 700 companies plan, create, distribute and analyze content. As a content manager for over 8 years, she has led video, book and web-based strategies at both enterprises and SMBs. She\u2019s a 500 Startups entrepreneur and part of the Endeavor Promises Program.

Famous Five:

• Favorite Book? \u2013 Hooked and The Hard Thing About Hard Things
• What CEO do you follow? \u2013 Eric Santos of Resultados Digitais/RD Station
• Favorite online tool? \u2014 ProfitWell and ChartMogul
• How many hours of sleep do you get?\u2014 4-5
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cHow great life was\u201d

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Time Stamped Show Notes:

• 01:20 \u2013 Nathan introduces Em\xedlia to the show
• 01:58 \u2013 Em\xedlia is currently in Florian\xf3polis, Brazil
• 02:21 \u2013 Em\xedlia\u2019s average salary
• 02:54 \u2013 Em\xedlia currently has 30 people
• 03:03 \u2013 Average headcount expenses
• 03:24 \u2013 Contentools is a SaaS model
• 03:31 \u2013 Contentools offers a content marketing platform for companies with marketing teams
• 04:04 \u2013 Everything that a marketing team needs are converged into 1 software
• 04:13 \u2013 Average customer pay per month varies
• 04:46 \u2013 Contentools does scheduling and the processes of the content workflow
• 05:08 \u2013 Contentools has 300 customers, 700 companies are using the platform
  • 05:21 \u2013 Some pay through their agencies
• 05:35 \u2013 Average MRR
  • 05:48 \u2013 Around $70K per month
• 05:58 \u2013 Contentools has raised an Angel round and will raise a seed round next year
  • 06:08 \u2013 Total funds raised was $500K
• 06:19 \u2013 Contentools was launched in 2015
• 06:30 \u2013 Em\xedlia has been working with startups and enterprises and they have the same problem dealing with content
• 06:53 \u2013 Contentools went beta in July 2015
• 07:11 \u2013 Em\xedlia has a big dream for Contentools
• 07:24 \u2013 SMBs need content solutions but no one is offering them one
• 07:39 \u2013 \u201cContent is the beginning of marketing\u201d
• 07:55 \u2013 The 4 founders still own 80% of the company
• 08:43 \u2013 All of Em\xedlia\u2019s ideas are currently focused on Contentools
• 08:55 \u2013 Contentools wants to create more business intelligence features and content that are targeted more to the customers\u2019 needs
• 09:42 \u2013 Em\xedlia won\u2019t sell the company at the moment
• 10:01 \u2013 Contentools is growing 10-20%, month over month in revenue
• 10:13 \u2013 Churn is usually around 2% and last month was net negative churn
• 10:49 \u2013 3% gross churn
• 11:12 \u2013 Contentools is up selling their number of users and projects
• 11:58 \u2013 CAC
  • 12:35 \u2013 4 people on the team are focused on inbound marketing and there are also remote people
  • 13:08 \u2013 Contentools doesn\u2019t have paid acquisition
  • 13:47 \u2013 Contentools is adding 20-30 new customers a month
• 14:07 \u2013 The Angel round was in May 2017
• 14:24 \u2013 Contentools is updating their leads for their fundraising next year
• 14:40 \u2013 Valuation won\u2019t be out of the market
• 16:04 \u2013 If you fail updating one status, it\u2019ll all be gone
• 17:13 \u2013 The Famous Five

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3 Key Points:

1. Content solutions are often offered to enterprises, but SMBs need them too.
2. One of the cheapest forms of marketing is your content.
3. It\u2019s not easy for a content manager to handle the processes and workflow, so a good content management tool is necessary.

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Resources Mentioned:

• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives