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Ryan Hungate. He\u2019s the co-founder of Simplifeye, it\u2019s the number one technology experience for healthcare providers, patients and their businesses. The company\u2019s platform of software solution health care providers improve productivity, efficiency and profitability. Ryan is an orthodontist and previous Apple retail strategist and Zach is a previous founder and Wall Street alum with a background in Tech MNA.

Famous Five:

• Favorite Book? \u2013 The Lean Startup (Zach)
• What CEO do you follow? \u2013 N/A
• Favorite online tool? \u2014 Calendly
• How many hours of sleep do you get?\u2014 5 (Zach) 3 (Ryan)
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cHow difficult business can actually be\u201d

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Time Stamped Show Notes:

• 01:11 \u2013 Nathan introduces Ryan and Zach to the show
• 01:54 \u2013 Ryan\u2019s dad was a doctor
• 03:00 \u2013 Simplifeye tries to make doctors\u2019 lives easier
• 03:28 \u2013 Simplifeye provides the patients\u2019 information before they walk in during checkups
• 04:03 \u2013 Ryan and Zach are VC buddies
  • 04:07 \u2013 They\u2019ve raised money from their hedge fund friends
  • 04:12 \u2013 They applied at AngelPad
  • 04:35 \u2013 Simplifeye was a halfway project and they thought it would be big
  • 04:52 \u2013 it was in 2015 when they got into AngelPad
• 05:02 \u2013 Zach gave up hundreds of thousands in a salary when he joined Simplifeye
• 05:14 \u2013 Ryan gave up his $500K salary
• 05:34 \u2013 They rationalize building a startup by getting validation from different capital companies
  • 06:01 \u2013 They also know that they can be in every doctor\u2019s office
• 06:17 \u2013 Simplifeye has raised $3.5M
• 06:24 \u2013 Angelpad\u2019s terms
• 06:50 \u2013 It was September 2015 when Ryan and Zach came out to NY and ended up coming out with AngelPad strong
• 07:21 \u2013 Simplifeye\u2019s customers are healthcare practitioners who pay on a monthly basis
• 07:25 \u2013 Simplifeye tries to involve everybody\u2014to teams of doctors, nurses, dentists and others
• 08:18 \u2013 Average pay is $2400 a year
• 08:39 \u2013 Expansion revenue is based on the size of the practice
• 09:08 \u2013 Simplifeye is also HIPAA compliant chat
• 09:28 \u2013 Simplifeye started with the Apple watch
• 10:00 \u2013 Nathan had Laurence Girard on Episode 575 who talked about the HIPAA compliant chat
  • 10:16 \u2013 Being HIPAA compliant is a huge advantage for you
• 10:20 \u2013 Doctors communicate with each other in an insecure manner
  • 10:35 \u2013 The limited standard
  • 10:56 \u2013 Doctors will pay a fee if they break the standard
  • 11:29 \u2013 Simplifeye always tries to be transparent
  • 11:46 \u2013 Having Simplifeye can make doctors feel better in their daily processes
• 11:53 \u2013 Simplifeye just passed 1000 office signups
• 12:03 \u2013 MRR
• 12:44 \u2013 Simplifeye has 90% annual retention
• 13:24 \u2013 Team size is 13
• 14:42 \u2013 The Famous Five

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3 Key Points:

1. Doctors feel more comfortable using HIPAA compliant products and services.
2. You have to trust your product in order to take that leap from the corporate world.
3. Enjoy what you\u2019re doing and believe that you WILL be successful.

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Resources Mentioned:

• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books

Show Notes provided by Mallard Creatives