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Brian Verne, CEO of Phenom, former college baseball player, and native of Cleveland, Ohio. Listen as Nathan and Brian chat about life as a college athlete, and why big time athletic brands are starting to sponsor high school athletes when they once only cared about the pros.
\\nFamous 5
Favorite Book? \\u2013 The Art of Feeling
What CEO do you follow?\\u2014 N/A
What is your favorite online tool?\\u2014 Slack
Do you get 8 hours of sleep?\\u2014 No
If you could let your 20 year old self know one thing, what would it be?\\u2014Understand how difficult it is to build a business.
Time Stamped Show Notes:
01:17 \\u2013 Nathan\\u2019s introduction
01:35 \\u2013 Welcoming Brian to the show
01:45 \\u2013 What Phenom is
03:35 \\u2013 How Phenom makes money
04:01 \\u2013 Phenom gives young athletes the ability to connect with large brands
04:38 \\u2013 Currently connected with Wilson
05:18 \\u2013 The payment model between Phenom and Wilson
06:04 \\u2013 Currently have 60K users
06:50 \\u2013 defining an \\u201cactive\\u201d user
08:49 \\u2013 There\\u2019s a massive psychological connection between gear and performance
11:15 \\u2013 Brian talks about supporting himself in lieu of revenue
12:32 \\u2013 Right now, Brian is taking down $30K per year
13:28 \\u2013 Maxing out credit cards, getting down the last penny\\u2014but it\\u2019s worth it
15:18 \\u2013 Brian is 28
16:00 \\u2013 Instagram is the basis of Phenom\\u2019s business
3 Key Points:
Building a business is a bitch\\u2014never forget it.
Don\\u2019t quit just because the money isn\\u2019t \\u201cthere\\u201d\\u2014make whatever personal cuts you need to keep the momentum going.
Parlay life lessons into your business.
Resources Mentioned:
Edgar \\u2013 Nathan uses Edgar instead of other scheduling tools\\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \\u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\\u2019t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Slack \\u2013 The online tool Brian can\\u2019t live without
The Art of Feeling \\u2013 Brian\\u2019s favorite business book
Wilson \\u2013 Large sporting goods company that Phenom partners with
Phenom \\u2013 Brian\\u2019s company
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\\nThe Top is FOR YOU if you are:
\\nA STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
\\nSTUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)
\\nAn influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)
\\nThe Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
\\nYour host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.
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\\nOprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that\'s like an audio version of Pat Flynn\'s monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop
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