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Victor Rosenman. He\u2019s the CEO and founder of Feedvisor. Before founding Feedvisor, he was the founder of an innovative marketing startup and a senior R&D manager at Sun Microsystems. Victor holds a BSc in computer science and an executive MBA from Kellogg Northwestern.

Famous Five:

• Favorite Book? \u2013 The Black Swan
• What CEO do you follow? \u2013\xa0 Jeff Bezos
• Favorite online tool? \u2014 Whatsapp
• How many hours of sleep do you get?\u2014 6-8
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cWhenever you make a decision, you need to think a little bit longer\u201d

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Time Stamped Show Notes:

• 00:47 \u2013 Nathan introduces Victor to the show
• 01:24 \u2013 Feedvisor is a decision support system for large ecommerce vendors that sell through marketplaces
• 02:57 \u2013 Most of the e-commerce that joins Feedvisor has significant business on Amazon
• • 03:06 \u2013 Before joining Feedvisor, they will be doing marketplace management through Amazon
  • 03:32 \u2013 Feedvisor makes the numbers on the marketplace right
• 03:50 \u2013 Feedvisor looks into a load of various numbers so they can tell which price is right
• • 04:05 \u2013 Stock is almost similar to Amazon where there\u2019s competition in prices
  • 04:20 \u2013 To look into the numbers and make decisions is tough
• 04:42 \u2013 Feedvisor decides more on pricing, replenishment and assortment
• 05:02 \u2013 Feedvisor charges a monthly subscription
• 05:15 \u2013 Average customer pay is $2-3K a month
• 06:06 \u2013 Undercuts is getting information and automated price adjustments
• 06:20 \u2013 For every revenue Undercuts gets through the system, they pay a rev share
• 06:40 \u2013 Not going through Feedvisor\u2019s system will not make sense for the clients
• • 06:49 \u2013 \u201cThere\u2019s no way you\u2019ll be fast by doing things manually\u201d
• 06:55 \u2013 The rev share is a portion of the entire fee
• 07:20 \u2013 Average rev share percentage
• 07:38 \u2013 Majority of Feedvisor\u2019s revenue is coming from their fixed revenue stream
• 07:45 \u2013 Feedvisor was founded in 2011
• 07:55 \u2013 Feedvisor was initially bootstrapped for a year
• 08:00 \u2013 Feedvisor got an initial seat funding in 2012
• • 08:03 \u2013 It was for $500K
  • 08:11 \u2013 It was all equity
• 08:15 \u2013 To date, Feedvisor has raised $33M
• 08:34 \u2013 Feedvisor\u2019s funding experience wasn\u2019t easy but it was fair
• 08:46 \u2013 Feedvisor was initially from Israel
• 09:12 \u2013 Israel has a powerful VC ecosystem
• • 09:18 \u2013 It\u2019s not different than Silicon Valley
• 09:48 \u2013 Feedvisor\u2019s revenue just before raising a round
• 10:00 \u2013 When Feedvisor raised a seed round, Victor didn\u2019t know about the e-commerce business
• • 10:16 \u2013 Feedvisor was primarily rev share when they started
  • 10:47 \u2013 Feedvisor raised funding in Q4
• 11:45 \u2013 Victor pitched to the investors slowly
• 12:00 \u2013 In the end, Angel investor is much more of a personal business
• 12:55 \u2013 The series B was done with a common valuation
• • 13:09 \u2013 The common valuation for series B is 60%-150%
• 13:30 \u2013 Team size
• 13:40 \u2013 Feedvisor has around 500-600 customers
• 14:12 \u2013 Average MRR
• 14:57 \u2013 Churn is quite low
• 15:50 \u2013 Feedvisor is close to net negative revenue churn
• 16:10 \u2013 Feedvisor focuses on value
• 16:57 \u2013 By optimizing Feedvisor, they create an ROI
• 17:58 \u2013 Feedvisor is charging a fair amount and they understand their customers
• 18:55 \u2013 Feedvisor finds customers through brand building initiatives and content marketing
• • 19:02 \u2013 Feedvisor invests a lot on brand building
  • 19:10 \u2013 \u201cWhen you think Feedvisor, you think it\u2019s a reliable solution\u201d
  • 19:34 \u2013 Feedvisor does their own conferences
  • 19:47 \u2013 Feedvisor creates an environment where people can learn
• 20:21 \u2013 Feedvisor has paid $3-4K for content marketing
• • 20:57 \u2013 It is about investing into everything that can help you position yourself, not just content marketing
• 21:44 \u2013 LTV
• 22:23 \u2013 CAC
• 23:45 \u2013 The Famous Five

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3 Key Points:

• People want their businesses not to just be automated, but also precise at the same time.
• Building your brand creates a great reputation and image for your business.
• Making big decisions requires careful consideration and time.

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Resources Mentioned:

• The Top Inbox\xa0 \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\xa0\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\xa0\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives