690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Scott Brinker. He publishes the chief marketing technologist blog known as ChiefMartec.com and is the program chair for Martech Conference Series. He\u2019s the author of the book Hacking Marketing published by Wiley. He\u2019s also the co-founder of Ion Interactive, a provider of interactive content marketing software to many of the world\u2019s leading brands. He has a degree in computer science from Columbia University and Harvard University and an MBA from MIT.
Famous Five:
- Favorite Book? \u2013 The Innovator\u2019s Dilemma
- What CEO do you follow? \u2013 Brian Halligan
- Favorite online tool? \u2014 Trello
- How many hours of sleep do you get?\u2014 8
- If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cThat software can rewrite the rules of the world\u201d
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Time Stamped Show Notes:
- 00:44 \u2013 Nathan introduces Scott to the show
- 01:36 \u2013 There are over 3600-3800 B2B SaaS companies that Scott has worked with
- 01:57 \u2013 Scott was researching the companies all by himself
- 02:22 \u2013 Scott is a co-founder/CTO of B2B SaaS company, Ion Interactive
- 02:32 \u2013 There\u2019s also the ChiefMartec blog that Scott started 8 years ago
- 03:00 \u2013 Scott is into how technology changes the way one manages one\u2019s marketing
- 03:14 \u2013 Scott is also looking at the toolsets that enable the technology in marketing
- 03:35 \u2013 Ion Interactive is a SaaS company
- 04:44 \u2013 Chief Martec got millions of impressions in 2016
- 05:30 \u2013 Chief Martec\u2019s Alexa ranking
- 06:03 \u2013 If you can create something of value, you can succeed
- 06:53 \u2013 Scott gets paid for most of his speaking gigs
- 07:28 \u2013 It\u2019s not an easy path when you\u2019re just starting to pitch to conferences
- 08:08 \u2013 Scott started his chart because of a speaking engagement at a conference
- 08:40 \u2013 The first significant paying gig that Scott remembered was when a SAS hired him for a Southeast Asian tour to present the hybrid art and science of marketing
- 09:23 \u2013 It was for 2 weeks
- 09:35 \u2013 Martech Conference was launched in 2014 in partnership with Third Door Media
- 09:51 \u2013 It was actually Third Door Media\u2019s event and they just contacted Scott for content
- 10:08 \u2013 Scott took care of the speaker side and everything that involved content
- 11:00 \u2013 All the sectors in the space excite Scott
- 12:27 \u2013 Scott doesn\u2019t agree that the CRM space is going to zero
- 13:15 \u2013 There\u2019s so much innovation and value
- 13:30 \u2013 The CRM companies who have been in The Top
- 14:00 \u2013 The CRM space is still a hot space
- 14:52 \u2013 The Famous Five
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3 Key Points:
- The marketing space has never been better because of the limitless potential of technology.
- If you can create something of value, you CAN succeed.
- Software can rewrite the rules of the world.
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Resources Mentioned:
- The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Klipfolio \u2013 Track your business performance across all departments for FREE
- Hotjar \u2013 Nathan uses Hotjar to track what you\u2019re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
- Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
- Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
- Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
Show Notes provided by Mallard Creatives