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Eduardo Gonzales.\xa0 Two years ago, he started working on Instagram as a broke college student with a vision to become one of the largest influencers with literally zero dollars in investment. He learned the game and began growth hacking on different Instagram pages. Today, he stands with over 5M followers combined across multiple different niches on Instagram.

Famous Five:

• Favorite Book? \u2013 Think, Grow, Prosper and The Alchemist
• What CEO do you follow? \u2013 Jack Dorsey, Bill Gates and Mark Zuckerberg \xa0
• Favorite online tool? \u2014 com
• How many hours of sleep do you get?\u2014 At least 4
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI wished I would have studied more programming\u201d

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Time Stamped Show Notes:

• 00:40 \u2013 Nathan introduces Eduardo to the show
• 01:26 \u2013 \u201cThe power of social media is absolutely limitless\u201d
  • 01:30 \u2013 You can have a more intimate relationship between brands and consumers
• 01:56 \u2013 Social media is a great way to target people on mobile devices
  • 02:05 \u2013 There\u2019s now a geographical private system where you want your followers to be
• 02:44 \u2013 Eduardo helped Tai Lopez with social media marketing
• 02:50 \u2013 Eduardo was one of the first people to help Movement Watches
  • 03:00 \u2013 Movement Watches approached Eduardo when he was still on Tumblr
  • 03:04 \u2013 Eduardo started growing on Tumblr as a luxury blogger and was able to grow a couple hundred thousand followers there
  • 03:13 \u2013 Movement Watches was a small startup; Eduardo stayed with them and now they\u2019re at Nordstrom
  • 03:40 \u2013 Eduardo was getting 15% for every affiliate
  • 03:50 \u2013 When Movement Watches moved to Instagram, they paid Eduardo per post
• 03:59 \u2013 Eduardo charges per post depending on the page, the content of the post, and the type of following they want to engage
• 04:20 \u2013 For 380K followers in a luxury niche, it will $125-150 per post that will last a day
  • 04:38 \u2013 The page\u2019s visual team will create content and then Eduardo will pick the one that matches his page
• 05:03 \u2013 One of Tai Lopez\u2019s marketers is Eduardo\u2019s friend and they approached Eduardo
• 05:26 \u2013 Tai Lopez did a lot of giveaways and online marketing courses
  • 05:37 \u2013 He wanted to add value to people
  • 05:57 \u2013 During giveaways, Tai had a large list of influencers that he reached out to
• 06:15 \u2013 The marketing team would ask Eduardo for a consultation regarding the strategy
  • 06:32 \u2013 Eduardo also has a team who make content so they can make the content and reach out to Eduardo\u2019s influencers
• 06:55 \u2013 Tai Lopez does social media growth and he likes to grow his followers
  • 07:00 \u2013 Tai targeted to have 10K followers when he came to Eduardo
  • 07:10 \u2013 Tai now has around 500K followers
• 07:31 \u2013 Eduardo created the visual content for Tai
  • 07:36 \u2013 Eduardo figured out the best schedule to post Tai\u2019s content
  • 07:42 \u2013 Eduardo was able to track all the analytics
  • 07:46 \u2013 As the following grew, Tai was able to know the best time to post, where the followers were coming from and where the most engaging followers come from
  • 07:54 \u2013 They weeded out non-performing pages and created a list of pages that performed well until they reached 10K
  • 08:07 \u2013 It took Eduardo a week and a half to reach 10K followers
  • 08:10 \u2013 Tai paid Eduardo $5K
• 08:24 \u2013 The one page Tai is getting more followers is Big Toys
  • 08:39 \u2013 The age groups on the page are 18-24 and 25-34 and mostly are in USA
  • 08:54 \u2013 Because of the large age group, a lot of them are interested in the online courses that Tai offers
• 09:04 \u2013 Sometimes people would actually come to Eduardo and ask him if they should buy a page
  • 09:12 \u2013 People do buy pages, but when you rebrand a page, you lose some of the following and it isn\u2019t as organic
  • 09:24 \u2013 You can buy a page that is as close or as similar to the message that you want to convey
• 09:45 \u2013 Eduardo has worked with Gary V on his social media growth
  • 09:58 \u2013 The work was almost similar with what Eduardo did for Tai
• 10:20 \u2013 Eduardo has worked with Secret Entourage
  • 10:28 \u2013 They wanted to promote their online marketing sources
• 10:46 \u2013 Eduardo is also in the process of working with Rolls-Royce
• 11:17 \u2013 Eduardo has a lot people who have a large number of followers
  • 11:26 \u2013 Eduardo has 5M and with co-founder, Goodlife, they\u2019ll have 10-11M followers combined
  • 11:42 \u2013 Dan Fleyshman and Branden Hampton are some of the people they\u2019ve worked for
  • 12:13 \u2013 Dan and Brendan grew their own networks and pages and they acquired some
• 12:31 \u2013 Eduardo started working with small campaigns
• 13:15 \u2013 Eduardo launched his consulting company, Classy Savant, in 2016
• 13:25 \u2013 2016 revenue was around $40K
• 13:30 \u2013 2017 goal is at least $100K
• 14:00 \u2013 Eduardo collaborated with Mr. Goodlife and he has another partner
  • 14:12 \u2013 Eduardo also has a few interns and photographers
• 14:37 \u2013 One of the most well-known tools that Eduardo uses is com
  • 14:48 \u2013 You can check a public account\u2019s statistics and what they use for their posting
• 15:02 \u2013 com is where you can pull all sorts of information
  • 15:24 \u2013 You can know who your top followers are, your most recent, and your first followers
  • 15:55 \u2013 It works well too when you switch your Instagram from public to business account
• 16:27 \u2013 You can always Google the top hashtags
  • 16:46 \u2013 You have to keep your hashtags from 5 to 15
• 18:25 \u2013 The Famous Five

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3 Key Points:

1. Dream BIG even if you have to start small.
2. It is now easier for brands to reach out to their target consumers because of social media.
3. Gaining followers in Instagram isn\u2019t that simple\u2014you have to have a goal and a planned strategy to reach that goal.

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Resources Mentioned:

• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Hotjar \u2013 Gives Nathan a recording of what is happening on a website or where are people clicking and scrolling on the website
• Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives