672: How to Use Your Agency to Launch a SaaS Product with Leadberry CEO Adam Jankovits
Adam Jankovits and his goal is to become an outstanding marketing technologist. He is a person who brings together strengths in marketing, technology and social interaction. He\u2019s got an MBA and consultancy background, but also has a strong interest in technology and social-networking skills. His focus right now is on his company, LeadBerry.
Famous Five:
- Favorite Book? \u2013 Founders at Work
- What CEO do you follow? \u2013 N/A
- Favorite online tool? \u2014 Slack
- How many hours of sleep do you get?\u2014 Currently 6
- If you could let your 20-year old self, know one thing, what would it be? \u2013 Adam would tell himself to take networking very seriously
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Time Stamped Show Notes:
- 01:10 \u2013 Nathan introduces Adam to the show
- 01:45 \u2013 LeadBerry is a B2B lead generation software that converts website visitors to sales leads
- 01:58 \u2013 The basic idea is that there\u2019s no code needed and you just connect LeadBerry to Google Analytics
- 02:09 \u2013 LeadBerry does 2 things: aims to identify B2B visitors and provides real-time valuable data
- 02:50 \u2013 LeadBerry is still currently on pre-revenue
- 03:05 \u2013 LeadBerry\u2019s free beta was launched in October 2016
- 03:15 \u2013 LeadBerry just recently removed the free beta and launched the paid version on the third week of April
- 04:10 \u2013 LeadBerry\u2019s idea
- 04:31 \u2013 LeadBerry was first built in-house
- 04:40 \u2013 Since October, LeadBerry already had over 2K subscribers
- 04:47 \u2013 Most of them are companies
- 04:59 \u2013 LeadBerry has generated over 2M leads
- 05:03 \u2013 \u201cThe numbers and the feedback kept us pushing\u201d
- 05:17 \u2013 LeadBerry doesn\u2019t have a guarantee that their customers will convert to the paid version
- 05:36 \u2013 Adam has a plan on how they can possibly convert their customers to paying ones
- 06:16 \u2013 Adam is the CEO and founder of the agency, Brandlift
- 06:26 \u2013 Brandlift generates signups through PR, marketing and performance campaigns
- 07:00 \u2013 The amount Adam and Brandlift have invested in LeadBerry
- 07:17 \u2013 LeadBerry currently has 3 people in the team who are also working Brandlift
- 07:24 \u2013 Brandlift agency has 20 people
- 07:36 \u2013 LeadBerry currently spends $3-4K a month into their performance channel
- 08:25 \u2013 Adam is spending around $50K total in pre-revenue
- 09:04 \u2013 Nathan talked to a lot of agencies where they build solutions in their agency and spin out the solution as a SaaS business
- 09:25 \u2013 Adam has used LeadBerry in Brandlift
- 09:35 \u2013 LeadBerry is completely bootstrapped
- 09:52 \u2013 Brandlift was launched in 2010
- 10:00 \u2013 Brandlift is a full-service digital agency
- 10:45 \u2013 LeadBerry is using different sources like FullContact, Hunter and Clearbit to generate leads
- 10:56 \u2013 LeadBerry always tries to explore new and unexplored options in generating leads
- 11:10 \u2013 Brandlift\u2019s first year revenue
- 11:29 \u2013 Adam was 28 when he launched Brandlift
- 12:25 \u2013 Net revenue is around $150K
- 12:41 \u2013 Topline revenue is around $1M
- 12:51 \u2013 Brandlift is based in Hungary and Los Angeles
- 13:36 \u2013 Adam shares how LeadBerry is different from other lead generation software
- 14:00 \u2013 LeadBerry has absolutely no development work that needs to be done if you want to get started with LeadBerry
- 14:28 \u2013 LeadBerry integrates with Google Analytics
- 15:10 \u2013 LeadBerry won\u2019t need the Google Analytics code
- 15:32 \u2013 You can connect your Google Analytics\u2019 profile with just 2 clicks
- 15:48 \u2013 Google Analytics helps in the identification part
- 16:34 \u2013 LeadBerry pulls out the leads for you which saves you time
- 17:10 \u2013 You can use LeadBerry\u2019s online interface on a daily basis or connect your CRM and it will automatically sync data
- 17:36 \u2013 Adam won\u2019t sell LeadBerry for $100K and is not currently thinking about it
- 18:57 \u2013 The Famous Five
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3 Key Points:
- Most lead generation businesses made the software for their own use, saw its value, and then spun it out as a SaaS business.
- Lead sources often verify their leads with each other.
- Starting as a free software for a couple of months may lead customers to see the value in your product and convert into paid customers.
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Resources Mentioned:
- The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
- Klipfolio \u2013 Track your business performance across all departments for FREE
- Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
- Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
- Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
- Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
Show Notes provided by Mallard Creatives