664: How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart
Ryan Stewart. He\u2019s a digital marketing expert with over 8 years of client facing experience. He currently owns and operates Webris, a Miami-based digital marketing agency specializing in SEO and content marketing.
Famous Five:
- Favorite Book? \u2013 Attached
- What CEO do you follow? \u2013 N/A
- Favorite online tool? \u2014 SEMrush
- How many hours of sleep do you get?\u2014 8
- If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cJust self-awareness things about who am I as a person, where I want to go and how I want to live my life\u201d
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Time Stamped Show Notes:
- 01:17 \u2013 Nathan introduces Ryan to the show
- 01:39 \u2013 Webris is an SEO agency which does a lot of digital marketing and link building
- 01:48 \u2013 They specialize in generating organic growth for any sort of clients
- 02:00 \u2013 Webris has a retainer model of 5K-6K a month depending on the work
- 02:15 \u2013 They require a minimum of 6 months
- 02:22 \u2013 Webris currently has 22 clients
- 02:30 \u2013 Webris is doing $100K minimum MRR
- 02:38 \u2013 Webris was launched March, 2016
- 02:52 \u2013 In Webris\u2019 first year, they earned 750K
- 03:00 \u2013 Webris also has a training program
- 03:11 \u2013 Ryan is doing concept marketing for himself
- 03:32 \u2013 Ryan had link building training where he taught how to build links at scale
- 03:44 \u2013 Ryan also did blogger outreach PR stuff
- 04:18 \u2013 Ryan didn\u2019t do any advertising on Youtube, but he has a good content
- 04:30 \u2013 He has a good email list and a Facebook group with 10K people, a Facebook page and Twitter page
- 04:42 \u2013 Ryan uses concept promotion on the videos with more views
- 05:30 \u2013 Ryan uses automation in Google Drive Suite
- 06:14 \u2013 Ryan launched a video regarding using Google Suite for automation
- 06:50 \u2013 Ryan thinks that YouTube is more powerful than the blog
- 07:09 \u2013 YouTube is much easier to use for engagement purposes
- 07:22 \u2013 Ryan also does mini-checklist processes for their clients
- 07:26 \u2013 If you have an email list and you can get 100 engaged views on your videos, it is more than enough to set you on the right direction
- 07:37 \u2013 Ryan\u2019s email list is 10K with 30% open rate
- 07:49 \u2013 Ryan would get 500 views in 12 hours after sending his content out to his email list
- 08:02 \u2013 Ryan uses SEO for his YouTube video titles
- 08:22 \u2013 They\u2019ll go after the keywords on their blog
- 08:31 \u2013 \u201cPeople aren\u2019t really using the same keywords on YouTube\u201d
- 08:37 \u2013 For YouTube, you need to grab attention from the titles
- 09:07 \u2013 Team size is 7, in Miami and some are remote
- 09:30 \u2013 Webris is doing a lot of content creation and they pay per article
- 09:57 \u2013 Webris can also negotiate with other people for content
- 10:06 \u2013 They pay $100-200 depending on the client niche
- 10:20 \u2013 Ryan posts job ads on Upwork and on the Facebook group Cult of Copy which is run by a copywriter, Collin Theriot
- 11:01 \u2013 Webris has an in-depth content generation process
- 11:12 \u2013 Webris mitigates the process with the research upfront and by building a really good outline for the writer
- 11:35 \u2013 Webris will also just google for bloggers in a specific niche and pay them around $500 to write
- 11:54 \u2013 Content is dependent on niche
- 12:28 \u2013 You just got to go out and pay writers the right amount
- 12:50 \u2013 Prior to Webris, Ryan was doing his MBA and realized he hated everything about that life
- 13:59 \u2013 What Ryan made last year is less than what he did when he was 20
- 14:21 \u2013 Ryan\u2019s #1 goal is that his people are happy
- 14:33 \u2013 Ryan spends $4K a month on their office space
- 16:00 \u2013 The Famous Five
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3 Key Points:
- If you hate doing something \u2013 just quit.
- Paying your writers the right amount will lead to great content.
- In every decision you make for your business \u2013 consider your people.
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Resources Mentioned:
- The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
- Klipfolio \u2013 Track your business performance across all departments for FREE
- Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
- Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
- Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
- Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
Show Notes provided by Mallard Creatives