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Peter Kortenhoeven. He\u2019s a creative person with a great deal of experience in the gaming industry. He started after graduation at the Academy of Arts as an animator at Coded Illusions. He became a lead animator at Triumph Studios shortly afterwards. One of his key successes has been the successful Overlord series. As lead artist, he worked on many different, yet, unreleased games. From a need to gain more business experience, he decided to focus on applied games. He became an art director at Bright Alley and later on at Ranj. During his period within the serious gaming industry, Peter kept working on small game projects during his spare time. One of those projects, Pillow Willow, helped him start his first company, Pillow Willow VR Studios.

Famous Five:

• Favorite Book? \u2013 The Story of Whole Disney
• What CEO do you follow? \u2013 N/A
• Favorite online tool? \u2014 Trello
• How many hours of sleep do you get? \u2014 6
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cTake it easy and make sure you focus on the right thing\u201d

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Time Stamped Show Notes:

• 02:22 \u2013 Nathan introduces Peter to the show
• 03:43 \u2013 Pillow Willow works on two flavors of games
  • 03:47 \u2013 First is non-violent dreamscapes which are completely filled with liveliness
  • 04:11 \u2013 They also work on active, full-body, VR games which stimulate players to move actively within the games
• 04:38 \u2013 Pillow Willow hasn\u2019t released a game yet and is still working on 4 titles, at the same time
  • 04:47 \u2013 The first game, Drako, will be released within June and is a dreamscape game
  • 05:13 \u2013 Drako\u2019s demo will be released for HTC Gear and Oculus
  • 05:39 \u2013 The goal is to have a multi-player option in the future
• 06:05 \u2013 Pillow Willow won Best Dutch VR Game at the Bright VR Awards, in 2016
  • 06:17 \u2013 It was for a demo game
• 07:00 \u2013 Pillow Willow has a seat funder which is Lumo Labs
• 08:00 \u2013 Pillow Willow has currently raised $500M
• 08:07 \u2013 Pillow Willow was launched in March 2016
• 08:23 \u2013 Team size is 12
• 08:46 \u2013 Pillow Willow will charge for their games and will create high end content
• 09:20 \u2013 Mobile VR is the Samsung S series combined with the Gear VR
  • 09:38 \u2013 You have to have the proper phone and headset to play the games
• 09:52 \u2013 Average number of people who have VR gear
• 10:13 \u2013 Pillow Willow\u2019s first game will be an hour long and priced at $499
• 11:10 \u2013 Pillow Willow will try to create those dreamscapes games in a virtual universe
• 11:40 \u2013 Nathan thinks of the dreamscapes games like Neopets
• 14:15 \u2013 The Famous Five

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3 Key Points:

1. The VR space is a hot space at the moment and the games are getting more and more interesting.
2. If you have a seat funder, your company can continue developing a product even without recurring revenue.
3. Take it easy and make sure you focus on the RIGHT goal.

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Resources Mentioned:

• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives