651: Pipl Indexes 3.5B People, How Contact Data Really Works with Advisor Garth Moulton

Published: May 6, 2017, 9 a.m.

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Garth Moulton. He\\u2019s invested and has advised a number of technology startups and was responsible for revenue growth for the channel for Pipl Inc.\\xa0 After 11 years of sales experience in the Bay area, Mr. Moulton had the perfect startup journey with Jigsaw, which was drawn up from 2 guys with a whiteboard to a $175M exit, in 2010, to Salesforce.

Famous Five:

  • Favorite Book? \\u2013 The Speed of Trust
  • What CEO do you follow? \\u2013 Tim Ferris
  • Favorite online tool? \\u2014 LinkedIn
  • How many hours of sleep do you get?\\u2014 6
  • If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cThat time is not boundless\\u201d

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Time Stamped Show Notes:

  • 01:18 \\u2013 Nathan introduces Garth to the show
  • 01:58 \\u2013 Garth didn\\u2019t get depressed after Jigsaw\\u2019s exit
  • 02:23 \\u2013 Garth and Jim stayed at Salesforce for a year and a half, after the acquisition
  • 02:43 \\u2013 Pipl was running together with Jigsaw
    • 02:48 \\u2013 Garth met Pipl\\u2019s CEO during the early days of Jigsaw and they partnered together
    • 03:03 \\u2013 Pipl would drive traffic to Jigsaw
  • 03:51 \\u2013 Pipl was a typical search engine, driving traffic to partners
    • 04:31 \\u2013 In the last 3 years, Pipl was more of a data company that sold API access and basic search tools to access data and profiles to 3 channels
    • 04:46 \\u2013 First channel is a search app like Spokeo and Instant Checkmate where Pipl supplies them the data
    • 05:19 \\u2013 Second channel is fraud alert and ID validation
    • 05:44 \\u2013 Pipl checks if the email is real
    • 05:56 \\u2013 Garth overlooked the companies that were going to use the data for sales and marketing
    • 06:18 \\u2013 Pipl is partners with Full Contact
  • 06:39 \\u2013 Nathan has been trying to find the mother of data sources
    • 06:52 \\u2013 \\u201cJigsaw was the source of the data\\u201d
    • 07:12 \\u2013 LinkedIn is still the biggest source of data for B2B
    • 07:50 \\u2013 There\\u2019s a LinkedIn private channel
    • 08:26 \\u2013 LinkedIn has gotten more and more aggressive in making the data available
  • 08:58 \\u2013 There have been CEOs who received a cease and desist order from LinkedIn
    • 09:24 \\u2013 Some of the companies are wholly dependent on LinkedIn
  • 09:56 \\u2013 Garth shares the same sentiment as Nathan that there\\u2019s no mother data source
  • 12:30 \\u2013 An average of a hundred corporations have bought the API access of Pipl
  • 13:14 \\u2013 Pipl\\u2019s business solution average price point
    • 13:21 \\u2013 $1200 a year for unlimited searches, per person
  • 13:37 \\u2013 Team size is 40
    • 13:47 \\u2013 Team location
  • 14:15 \\u2013 Pipl is bootstrapped
    • 14:27 \\u2013 Garth became interested in Pipl, because it was completely bootstrapped
  • 15:15 \\u2013 Garth had an agreement that he would come on for a couple of years and expand the channel for Pipl
    • 15:37 \\u2013 Garth is on the cap table
  • 17:00 \\u2013 The Famous Five

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3 Key Points:

  1. Data sources are sharing each other\\u2019s data to grow and verify their own data\\u2014there is no mother of data sources.
  2. A company that is bootstrapped definitely has more freedom and control of their company.
  3. If you can start your business as early as you can, do it.

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Resources Mentioned:

  • The Top Inbox \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi \\u2013 The juice was Nathan\\u2019s life saver during his trip in Southeast Asia
  • Klipfolio \\u2013 Track your business performance across all departments for FREE
  • Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives

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