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Benjamin Cohen. He\u2019s the CEO and leading T-REX, with a strong vision for the future of enterprise financial technology and its impact on marketing and making markets more transparent and efficient. He\u2019s built the T-REX team and the T-REX software platform by combining the most sustainable elements of finance with modern SaaS technology.

Famous Five:

• Favorite Book? \u2013 Influence
• What CEO do you follow? \u2013 Elon Musk
• Favorite online tool? \u2014 LinkedIn
• How many hours of sleep do you get?\u2014 Between 6 and 7.5
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cI wished that I knew that not everything was of the utmost consequence for my entire life\u201d

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Time Stamped Show Notes:

• 02:24 \u2013 Nathan introduces Benjamin to the show
• 02:55 \u2013 T-REX is a fintech company that makes complex capital markets more liquid by making them more transparent and efficient
  • 04:04 \u2013 T-REX provides a familiar framework where their clients can slice and dice everything
  • 04:15 \u2013 \u201cWe\u2019re just making the risks more transparent\u201d
• 04:20 \u2013 T-REX has an enterprise SaaS model
• 04:59 \u2013 Customers are paying $2k-20K per month depending on the functionalities they need
• 05:09 \u2013 Benjamin launched T-REX in 2012
• 05:55 \u2013 The Ecosystem Integrity Fund is T-REX\u2019s series A lead investor
• 06:12 \u2013 T-REX has raised $15M in total
  • 06:26 - T-REX had 2 priced equity rounds
• 06:32 \u2013 Team size is 21 and based in New York
  • 06:39 \u2013 Half of the team is based in Tel Aviv, Israel and are mostly software engineers
  • 06:57 \u2013 The cost of living in Israel is a bit lower
• 07:35 \u2013 T-REX has over 225 users
  • 07:51 \u2013 The 225 are all paying customers
• 08:28 \u2013 The model of T-REX is that investors are coming in and looking for different deals than what originators have out, which includes different loan portfolios\u2014specifically in the renewable energy sector
• 09:34 \u2013 Loan\u2019s interest
• 09:44 \u2013 The secure ties
• 10:30 \u2013 Average MRR
• 11:13 \u2013 \u201cI invested 2 years of my time before getting a dollar\u201d
• 11:19 \u2013 It took Benjamin 2 years to raise capital
• 11:36 \u2013 Benjamin\u2019s fund was from his previous role in Macquarie Bank
• 12:12 \u2013 Renewable energy presented a great slate of a market
• 12:33 \u2013 Benjamin funded T-REX with a 6-figure capital
• 12:52 \u2013 A junior engineer\u2019s average salary from Tel Aviv
  • 13:53 \u2013 Everybody in the company has equity
• 14:03 \u2013 Benjamin is the sole-founder of T-REX
• 14:32 \u2013 Customer churn is currently zero
  • 14:54 \u2013 Benjamin is expecting T-REX to be incredibly sticky
• 15:20 \u2013 T-REX is selling additional seats and their customers can sell more modules
  • 15:29 \u2013 T-REX can expand horizontally to different markets and vertically where they can sell different models
• 15:50 \u2013 Years ago, T-REX has set up their own broker/dealers
• 16:05 \u2013 CAC is dependent on the customers
• 17:11 \u2013 T-REX will do a $10K conference sponsorship and they need to be there
• 17:35 \u2013 T-REX series B closed in November 15th
• 20:00 \u2013 The Famous Five

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3 Key Points:

1. Be in the space that you know best and don\u2019t fear being a solo founder.
2. It is actually GREAT to make mistakes and GREAT to fail, as long as you learn from it.
3. Don\u2019t fear that every decision you make or action you take has a lifelong consequence in your life\u2014it simply isn\u2019t true.

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Resources Mentioned:

• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives