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Pablo Estevez. He\u2019s a Mexican entrepreneur who co-founded HolaGus, an artificial intelligence company that focuses on automating customer service and sales via chat for Spanish speaking countries. Since founding his company, he has been distinguished for receiving awards like The Diamond Winner by MassChallenge.

Famous Five:

• Favorite Book? \u2013 The Hard Thing About Hard Things
• What CEO do you follow? \u2013 A lot
• Favorite online tool? \u2014 N/A
• How many hours of sleep do you get?\u2014 Usually 7
• If you could let your 20-year old self, know one thing, what would it be? \u2013 \u201cThat this is going to be really, really hard, I was going to work a lot of hours\u201d

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Time Stamped Show Notes:

• 01:14 \u2013 Nathan introduces Pablo to the show
• 02:00 \u2013 HolaGus develops AI to automate customer service and sales via any chat channel
• 02:11 \u2013 HolaGus charges businesses for every assisted conversation
  • 02:39 \u2013 HolaGus\u2019s standard fee is 1-2 Mexican pesos
  • 02:47 \u2013 HolaGus has a pay-as-you-go model
• 03:20 \u2013 HolaGus is a B2C business and is similar to GoButler
• 03:37 \u2013 \u201cIf we really want to scale the business, we have to focus on the AI\u201d
• 04:04 \u2013 HolaGus was launched in 2015
• 04:10 \u2013 There are 3 co-founders
• 04:22 \u2013 HolaGus has raised capital and is about to close their third round
  • 05:04 \u2013 HolaGus has raised a total of $1.4M
• 05:23 \u2013 HolaGus focuses on the customer\u2019s closing and how much automation they\u2019re able to create
  • 05:39 \u2013 \u201cWe try to keep the bots, like, between 80-90%\u201d
  • 05:53 \u2013 HolaGus focuses on closing the biggest amount of clients that they can
  • 05:58 \u2013 HolaGus has a lot of interesting commercial deals in the pipeline
• 06:09 \u2013 HolaGus has already sold 3 contracts
  • 06:16 \u2013 HolaGus only started selling 4-5 months ago
  • 06:21 \u2013 HolaGus is hoping to close 85 clients
• 06:55 \u2013 HolaGus is still on pre-revenue
• 07:10 \u2013 HolaGus has different projected revenues and models for their 3 customers
• 07:12 \u2013 HolaGus has an upfront development fee of $25K
• 08:02 \u2013 HolaGus pricing will depend on the technology
  • 08:13 \u2013 HolaGus develops AI, specifically for a business
  • 08:39 \u2013 HolaGus is now creating an ocean of knowledge
  • 09:08 \u2013 \u201cIf we have a thousand clients, our AI gets smarter and smarter really quick\u201d
• 11:08 \u2013 Pablo believes that they automate a lot
• 11:25 \u2013 Total projected conversations for the first 3 customers will be 20K-40K conversations
• 11:56 \u2013 HolaGus tries to charge a minimum of monthly consumption
• 12:30 \u2013 The Famous Five

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3 Key Points:

1. AI technology can be complicated and needs continuous development.
2. Play around with different payment models to see what works best and is most profitable.
3. Starting and running a business is tough work\u2014you just have to be dedicated.

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Resources Mentioned:

• The Top Inbox \u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi \u2013 The juice was Nathan\u2019s life saver during his trip in Southeast Asia
• Klipfolio \u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\u2013 Nathan uses Audible when he\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \u2013 Nathan doesn\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives