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Ben Cantey. He\\u2019s a San Francisco entrepreneur and has a passion about solving problems and changing lives through technology. He teaches entrepreneurship and lean methodology at universities and high schools on his free time. He\\u2019s launching some bad-ass technology with a handful of math geniuses in a parking space.

Famous Five:

• Favorite Book? \\u2013 The Rough Riders
• What CEO do you follow? \\u2013\\xa0 Elon Musk
• Favorite online tool? \\u2014 Yesware
• Do you get 8 hours of sleep?\\u2014 8 1/2
• If you could let your 20-year old self, know one thing, what would it be? \\u2013 \\u201cExecute faster\\u201d

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Time Stamped Show Notes:

• 01:18 \\u2013 Nathan introduces Ben to the show
• 01:51 \\u2013 Park Evergreen revolutionizes the way parking is sold and managed at airports
• • 01:55 \\u2013 Airports currently use a whole stack of services, suppliers and contractors that are outdated
• 02:15 \\u2013 Park Evergreen uses geolocation technology to bring physical parking online
• • 02:25 \\u2013 Travelers can find a reserve pay per parking through Park Evergreen\\u2019s app
• 02:35 \\u2013 Park Evergreen is somehow a marketplace
• • 02:49 \\u2013 Park Evergreen is more focused on the traveler\\u2019s experience
  • 02:54 \\u2013 Ben and his co-founders came from the consulting space
• 03:10 - Park Evergreen started out with customers who wanted to find paid street parking
• • 03:23 \\u2013 Park Evergreen currently has a couple of deals
  • 03:30 \\u2013 Park Evergreen started growing their revenue in June
• 03:54 \\u2013 Ben is just happy that they got a great product market fit
• 04:03 \\u2013 Most USA airports are now going into modernization projects
• 04:44 \\u2013 There\\u2019s an interesting balance between travelers who prefer to leave their cars and those who prefer to just take an Uber car
• • 04:53 \\u2013 Park Evergreen\\u2019s average customers are business travelers who are gone for only a couple of days
  • 05:18 \\u2013 The airport modernization includes parking expansion
• 05:54 \\u2013 Travels tend to get cheaper each year and more and more people are travelling
• 06:02 \\u2013 The millennials demographic has the most frequent business and pleasure trips
• 06:28 \\u2013 The parking growth is growing 4-5% per airport, per year
• 06:34 \\u2013 Park Evergreen was founded in 2016
• • 06:43 \\u2013 Park Evergreen didn\\u2019t want to compete with parking meters and pay machines
  • 07:08 \\u2013 Park Evergreen was making a couple of thousand a month
  • 07:22 \\u2013 Park Evergreen made $15K topline
  • 07:33 \\u2013 Park Evergreen\\u2019s biggest cost was for CAC
  • 08:02 \\u2013 \\u201cIt\\u2019s a tough market, people are used to their options\\u201d
  • 08:10 \\u2013 Park Evergreen pivoted because they\\u2019re tired of their mobile apps parking solutions
  • 08:18 \\u2013 SpotHero and ParkWhiz are the biggest in the space
• 08:28 \\u2013 Park Evergreen has raised $150K from 500 startups
• 08:43 \\u2013 Team size is 5
• • 09:01 \\u2013 The equity is divided by 5 co-founders
  • 09:19 \\u2013 Park Evergreen is bootstrapped and the 2 co-founders have been building everything for free
  • 09:25 \\u2013 Ben is in charge of closing deals and doing the strategy
  • 09:40 \\u2013 It\\u2019s a balanced team
  • 10:03 \\u2013 The team had some contractual work on the side and some have full-time jobs
• 11:11 \\u2013 Park Evergreen charges a flat fee per space that they manage per month
• • 11:39 \\u2013 The average is $100 per space
• 11:55 \\u2013 The average top 10 US airports manage 18K parking spaces
• • 12:00 \\u2013 Some double or triple 18K
  • 12:10 \\u2013 Park Evergreen\\u2019s market size in terms of market space is over 4M
• 12:50 \\u2013 When a traveler books his flight, he books his parking space, too
• • 13:06 \\u2013 Park Evergreen shows the traveler 2 hours before his flight, the fastest route to the airport and to the parking space
  • 13:22 \\u2013 Park Evergreen can tell you exactly how long it will take a traveler to go from one place to another around the airport
• 13:46 \\u2013 \\u201cI want our travelers to know when they look at their phones in the\\xa0 morning, before they leave their house, what time will they arrive at the gate, ready to get on the plane\\u201d
• 14:20 \\u2013 Park Evergreen started their user acquisition in March for the contracts
• 14:30 \\u2013 Park Evergreen is using SMS initially
• 15:08 \\u2013 \\u201cThe only way to park is to use Park Evergreen\\u201d
• 15:18 \\u2013 Park Evergreen is doing 500 spaces for their initial pilot
• 15:35 \\u2013 Park Evergreen\\u2019s contracts are on an expansion plan
• 16:16 \\u2013 As soon as you get to the airport, you can get a Park Evergreen ticket with a code that you will use to text
• • 16:45 \\u2013 You can pay Park Evergreen ahead of time via text
• 18:40 \\u2013 The Famous Five

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3 Key Points:

• Airport parking is a great space to be in at the moment because of the modernization projects that are on the way.
• To stay competitive in this space, provide the best traveler experience that you can.
• It\\u2019s can be quite difficult to broaden people\\u2019s understanding of their options, but that does NOT mean you shouldn\\u2019t try.

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Resources Mentioned:

• The Top Inbox\\xa0 \\u2013 The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi \\u2013 The juice was Nathan\\u2019s life saver during his trip in Southeast Asia
• Klipfolio \\u2013 Track your business performance across all departments for FREE
• Acuity Scheduling \\u2013 Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator\\xa0\\u2013 The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible\\xa0\\u2013 Nathan uses Audible when he\\u2019s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks \\u2013 Nathan doesn\\u2019t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives