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Ashish Patel, the VP of Social Media at NowThis & Executive-in-Residence at Lerer Hippeau Ventures. Listen as Nathan and Ashish discuss entrepreneurial life within the media space, and how NowThis is changing the way people approach mobile video.

Famous 5
Favorite Book? \u2013 Art of War
What CEO do you follow?\u2014 Richard Branson
What is your favorite online tool?\u2014 TweetDeck
Do you get 8 hours of sleep?\u2014 No
If you could let your 20 year old self know one thing, what would it be?\u2014Know that life is a marathon, not a sprint\u2014take your time and stop stressing

Time Stamped Show Notes:
01:12 \u2013 Nathan\u2019s introduction
01:36 \u2013 Welcoming Ashish to the show
02:55 \u2013 Working with Shell Oil
04:12 \u2013 Like to produce content that\u2019s about 4 Mins long
05:08 \u2013 Lots of businesses are trying to find a way to make content for Snapchat and Instagram
08:00 \u2013 Working with Joe Biden
08:19 \u2013 Custom pricing for working with Shell Oil\u2014a campaign based model, generally more than $100K
09:18 \u2013 How do you transform 10 minutes of footage into dozens of different assets?
09:53 \u2013 You have to know the KPIs of your business
11:05 \u2013 Most videography is happening on mobile today
11:33 \u2013 Text on screen is to make the videos \u201cAgnostic\u201d
12:53 \u2013 Facebook film is where the platform is getting the most traction
13:23 \u2013 Trying to optimize for retention
14:03 \u2013 Hook users with compelling visuals EARLY
15:40 \u2013 Around 1 billion views a month across all channels
16:18 \u2013 Connect via any of the NowThis social channels

3 Key Points:
Know your KPIs.
Hook your site visitors EARLY with compelling visuals.
Life is a marathon, not a sprit\u2014slow down and smell the flowers people!

Resources Mentioned:
Edgar \u2013 Nathan uses Edgar instead of other scheduling tools\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\u2019t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Sidekick \u2013 The online tool Ashu can\u2019t live without
Pitch Anything \u2013 Ashu\u2019s favorite business book
Jack Dorsey \u2013 The CEO Ashu follows

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The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop