Nazzareno Gorni is the CEO of MailUp Group (https://mailupgroup.com/en/)
\U0001f552 Time Stamped Show Notes:
00:00 \u2013 Nathan's introduction to today's show
0:45 \u2013 How MailUp has been built as a business messaging company
1:45 \u2013 Why they are doing more than \u20ac35M in ARR right now
2:05 \u2013 How they are growing 35% year over year
2:30 \u2013 Why their ideal customers are marketers and developers
3:40 \u2013 How MailUp has grown to serve 20k customers
4:20 \u2013 Why they have started to move upmarket
5:10 \u2013 How he launched the company in 2002
5:30 \u2013 Why they launched with just \u20ac15k in self-funding
5:48 \u2013 How they raised \u20ac3M when they IPO'd
6:40 \u2013 Why they went public to fund acquisitions
8:30 \u2013 How their team has grown to 170 employees in Italy, Spain, Denmark, and the U.S.
9:15 \u2013 How they optimize for payback within 6 to 7 months
9:50 \u2013 Why they created BEEfree.io out of an accident
10:40 \u2013 How 3k companies are using BEEfree for over $1M in ARR
12:00 \u2013 The Famous Five