1431 CRM for Speakers Passes $30k in MRR
JP Narowski is the CEO of KarmaCRM (https://www.karmacrm.com/)
\U0001f552 Time Stamped Show Notes:
00:00 \u2013 Nathan's introduction to today's show
0:25 \u2013 How KarmaCRM has been built as a niche CRM for professional speakers
0:45 \u2013 Why the average customer pays around $50 per month
1:20 \u2013 How he launched the company in 2011
1:30 \u2013 Why they are doing around $30k in MRR right now
1:45 \u2013 How they've grown 50% year over year
1:55 \u2013 Why they've grown with just $100k in outside funding
3:20 \u2013 How they've scaled to a team of 4 full-time employees
4:00 \u2013 Why they landed their first customers through organic channels
4:40 \u2013 How they target a CAC of $300 with payback in 6 months
5:30 \u2013 Why speakers love their pre-populated email templates and language within the product
6:15 \u2013 How they've gotten to 5% gross logo churn per month
7:10 \u2013 Why they assume an LTV of $1k over 20 months
7:35 \u2013 How they are looking to scale their business with partnerships
9:15 \u2013 Why they are looking to publish more content around the speaking niche
9:55 \u2013 How he views the future of the company
10:40 \u2013 Why he is using his free time to run a family eCommerce business
11:20 \u2013 How he would view a $500k acquisition offer
11:55 \u2013 The Famous 5