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Max Israel is Founder & CEO of Customerville (https://www.customerville.com/)

\U0001f552 Time Stamped Show Notes:

00:00 \u2013 Nathan's introduction to today's show

0:30 \u2013 Why Max founded the company 15 years ago to scratch his own itch

1:30 \u2013 How he grew the business without venture capital

2:20 \u2013 Why they made the decision to pivot eight years ago

3:05 \u2013 How the average customer pays them $250k annually

4:05 \u2013 Why they decided to maintain bootstrapped

4:30 \u2013 How they funded the business with a small retail chain

5:30 \u2013 Why they serve more than 50 customers globally

6:00 \u2013 How they are doing around $1M in MRR right now

7:30 \u2013 Why they are growing 50%+ year over year

8:50 \u2013 How they've kept gross logo churn below 10% annually

10:00 \u2013 Why they are focusing on driving expansion revenue with new features going forward

10:15 \u2013 How their team has grown to around 40 full-time employees

10:45 \u2013 Why they spent up to $400k on Google AdWords in the past

12:10 \u2013 How they are evaluating new plans for growing their sales team

13:00 \u2013 Why they aren't in acquisition talks right now

14:00 \u2013 The Famous Five