1419 "I Don't Know What Logo Churn Means", I Predict They'll Be Dead in Under 12 Months
1419 Bill Kahlert "I Don't Know What Logo Churn Means", I Predict They'll Be Dead in <12 Months
Bill Kahlert is the Co-founder of INBOX25 (https://www.inbox25.com/)
\U0001f552 Time Stamped Show Notes:
00:00 \u2013 Nathan's introduction to today's show
00:15 \u2013 Why INBOX25 provides marketing automation and customization
00:35 \u2013 How they charge their average customer $300-$400 per month
00:55 \u2013 Why he launched the business in 2007
01:40 \u2013 How they have grown to serve 4k user and 2k paid customers
03:30 \u2013 Why their pricing scales based on the size of your database
04:45 \u2013 How they are retaining more than 95% of their customers annually \xa0
06:10 \u2013 Why their customers typically stay with them for years on end
06:45 \u2013 How INBOX25 thinks about lifetime value and CAC
07:40 \u2013 Why they are aiming for payback within 6 months
08:10 \u2013 How their team has less than 50 employees