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1418 $1m on $10m pre would raise. Would sell for $10m today. Sean Leonard $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today

Sean Leonard is the CEO and co-founder of ActiveDEMAND (https://www.activedemand.com/)

\\U0001f552 Time Stamped Show Notes:

00:00 \\u2013 Nathan\'s introduction to today\'s show

0:35 \\u2013 How ActiveDEMAND functions as a marketing automation platform

1:15 \\u2013 Why they\'ve decided to feature professional services

1:50 \\u2013 How the average customer pays them $400 monthly

3:20 \\u2013 Why he launched the company in 2014 out of an agency

4:40 \\u2013 How they\'ve scaled to serve 500 agencies

5:00 \\u2013 Why they are doing between $200k and $300k in MRR

6:00 \\u2013 How ActiveDEMAND is growing 30% year over year

6:50 \\u2013 Why they are growing through a land and expand model

7:30 \\u2013 How they are landing agencies through partner webinars and content marketing

9:40 \\u2013 Why they spend $800 to land a new customer

11:10 \\u2013 How they\'ve grown to less than 50 full-time employees in Alberta

11:40 \\u2013 Why they are planning on raising capital

13:00 \\u2013 How he would be happy with a $10M pre-money valuation

14:00 \\u2013 "Would you sell for $10M today?"

15:00 \\u2013 The Famous Five