1242 How AdRoll Launched New RollWorks Product, Added $2m in ARR in 4 Months

Published: Dec. 18, 2018, 8 a.m.

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As CEO of AdRoll Group, Toby Gabriner oversees both divisions of the company\\u2019s growth platform business, AdRoll and the recently launched RollWorks. Gabriner has a proven track record as an industry veteran who is not afraid of taking risks that drives transformational vision and breakout growth for tech businesses. With leadership experience at high-growth companies that spans two decades, Gabriner\\u2019s been at the forefront of positioning AdRoll as a key company in the marketing technology sector. His experience includes serving as president of Carat Interactive, one of the first large digital agencies, CEO of [x+1], one of the first demand side platforms, and president and CEO of Adap.tv. Under his leadership, Adap.tv saw revenue grow from $200K to over $200M in just four years and was acquired by AOL in 2013 for $465M. Gabriner has also served as a board member and investor of a number of early and mid-stage technology companies. He earned his MBA at Boston University but is a San Francisco native, who enjoys a myriad of fitness activities, reading, volunteering and hanging out with his wife and three children in the sunny state.

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