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Ep 195\xa0Margaret Brown, the owner and publisher of Shelf Media a company that holds and manages a variety of free digital publications. Listen as Nathan and Margaret talk about the art of driving revenue from publishing, what it takes to turn a profit, and how digital publishing works.

Famous 5

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• Favorite Book? \u2013 The Four Hour Work Week
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• What CEO do you follow?\u2014 Alex Blumberg
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• What is your favorite online tool?\u2014 BlinkPlan
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• Do you get 8 hours of sleep?\u2014 No
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• If you could let your 20 year old self know one thing, what would it be?\u2014Embrace who you are and what you were meant to do.
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Time Stamped Show Notes:

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• 01:10 \u2013 Nathan\u2019s introduction to today\u2019s show
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• 01:45 \u2013 Margaret breaks down Shelf Media
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• 02:40 \u2013 Invested less than 10K to get started
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• 03:45 \u2013 Acquiring the 1st 1,000 readers
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• 04:24 \u2013 The primary thing that got them on the map was media coverage
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• 04:54 \u2013 Throw a lot of spaghetti at the wall and something will stick
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• 05:38 \u2013 Press Rush
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• 07:09 \u2013 Subscriptions to all Shelf content is FREE
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• 07:39 \u2013 You have to believe in your product
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• 08:38 \u2013 The revenue model of Shelf Media
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• 09:43 \u2013 $4k a month in to be profitable
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• 10:17 \u2013 It takes a lot of failure to lead to success
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• 12:55 \u2013 The rates for advertising with Shelf Unbound
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• 13:50 -- $20K per issue of Shelf Unbound (125K readership) in top-line revenue
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• 15:19 \u2013 ShelfMediaGroup.com Margaret@ShelfMediaGroup.com
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3 Key Points:

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1. Learn how to fail. Then learn how to fail faster.
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2. You don\u2019t always need a ton of money per month to be profitable\u2026just keep your overhead low.
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3. Embrace who you are\u2014don\u2019t fight it.
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Resources Mentioned:

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• Edgar \u2013 Nathan uses Edgar instead of other scheduling tools\xa0for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over \u2013 time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn\u2019t have to work or pay for.
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• Host Gator - Powerful web hosting made easy and affordable.
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• Press Rush \u2013 A media tool Margaret loves
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• Alex Blumberg \u2013 CEO of Gimlet Media
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• BlinkPlan \u2013 Margaret\u2019s favorite online tool
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• The Four Hour Work Week \u2013 Time Ferris\u2019 book
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