Why Its Time to Axe Enterprise Marketing with Sarah Emmott
b'
Whether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to \\u201cthe enterprise?\\u201d
According to Sarah Emmott, Head of Brand for Work Management at Atlassian, the answer is no. In this conversation, Sarah unpacks how enterprise prospects actually search for solutions and explains why ditching the term \\u201centerprise\\u201d in your marketing efforts is the way forward for maximum influence.
- Connect with Sarah: https://www.linkedin.com/in/shickman1/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/