What B2B Marketers Can Learn from Jackass with Tim Glomb, Cheetah Digital
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In this episode of SaaS Half Full, we talk with Tim Glomb, VP Content & Data at Cheetah Digital, who leveraged his previous B2C experience with MTV\\u2019s Jackass to pull off a killer B2B virtual-event promotion.\\xa0
With nearly every annual event going digital in 2020, it\\u2019s easy to understand why people are burned out on them. This leaves B2B marketers creating online events with a new challenge: How do we stand out from thousands of other events and make people want to attend?
Listen as Tim shares Cheetah\\u2019s pivot to promoting their online event more like a B2C brand by tapping M\\xf6tley Cr\\xfce drummer Tommy Lee and skydiving with execs, as well as how to get even the most conservative leadership teams onboard with your wilder ideas.
- Connect with Tim: https://www.linkedin.com/in/timglomb/\\xa0\\xa0
- Learn more about Cheetah Digital: https://www.cheetahdigital.com/\\xa0
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/\\xa0
- Learn more about BLASTmedia: https://www.blastmedia.com/