Treat Your Partners How Youd Like to be Treated with Cody Jones of Zapier
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In this episode of SaaS Half Full, we\\u2019re talking to Cody Jones, Head of Partnerships at Zapier.
Cody shares something that may shock many B2B SaaS companies \\u2014 there is no sales team at Zapier. So how have they driven their rapid growth? How do they fuel conversations and drive conversions?\\xa0
Listen as Cody explains how partnerships and a \\u201ctwo marshmallow mentality\\u201d supplanted the usual sales cycle at Zapier. You\\u2019ll also learn how its nontraditional approaches help Zapier build long-term partnerships and how marketers can think more holistically about partner success.
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