Throwback Episode - Adding Growth Marketing to a PLG Brand with Rachel Hepworth
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PLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we\\u2019re pulling an episode off the top shelf this week which tackles PLG.
Rachel Hepworth is now Head of Marketing at Notion, a PLG brand, but when this episode first aired, she was their Co-Marketing Lead. When Rachel started her role at Notion, a PLG company, the brand had been primarily (and successfully) built through community and content, existing without a growth-marketing function. As Notion was moving into more enterprise and complex sales, Rachel was tasked with starting from the ground floor, including scaling up a tech stack and data team.
Listen in as Rachel walks through how to develop a growth engine inside a PLG company and how brand and demand can work seamlessly together.
- Connect with Rachel: https://www.linkedin.com/in/rachelhepworth/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/\\xa0